SEO SpecialistAbout the Role
We're seeking an experienced SEO Specialist to drive our organic search performance and develop comprehensive strategies that increase visibility, traffic, and conversions. This role requires a blend of technical expertise, strategic thinking, and content optimization skills.
Key Responsibilities
Technical SEO & Backend Optimization
- Conduct comprehensive technical audits to identify and resolve crawlability, indexability, and site architecture issues
- Optimize site speed, Core Web Vitals, and overall site performance
- Implement structured data markup and schema to enhance search visibility
- Manage XML sitemaps, robots.txt files, and redirect strategies
- Monitor and resolve issues in Google Search Console and other webmaster tools
- Collaborate with development teams to ensure SEO best practices are integrated into site updates and new features
Link Building & Off-Page SEO
- Develop and execute white-hat link building strategies to build domain authority
- Identify and secure high-quality backlink opportunities through outreach, partnerships, and digital PR
- Conduct competitor backlink analysis to uncover new opportunities
- Monitor backlink profile health and disavow toxic links when necessary
- Build relationships with publishers, bloggers, and industry influencers
SEO Strategy & Analytics
- Develop comprehensive SEO strategies aligned with business goals and target audience needs
- Conduct keyword research and competitive analysis to identify opportunities
- Set KPIs, track performance metrics, and report on SEO impact using Google Analytics, Search Console, and other tools
- Stay current with algorithm updates and industry trends to adapt strategies accordingly
- Perform regular audits and provide actionable recommendations for improvement
Content Optimization
- Optimize existing content for target keywords while maintaining quality and user experience
- Collaborate with content creators to develop SEO-friendly content briefs and guidelines
- Conduct content gap analysis to identify new content opportunities
- Optimize meta titles, descriptions, headers, and on-page elements
- Ensure content aligns with search intent and user needs
Required Qualifications
- 3+ years of proven experience in SEO with demonstrable results
- Strong understanding of search engine algorithms and ranking factors
- Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, or similar platforms
- Experience with HTML, CSS, and basic understanding of JavaScript as it relates to SEO
- Demonstrated success in building high-quality backlinks and improving domain authority
- Excellent analytical skills with ability to interpret data and make data-driven decisions
- Strong communication skills and ability to explain technical concepts to non-technical stakeholders
Preferred Qualifications
- Experience with international SEO and multi-language optimization
- Familiarity with CMS platforms (WordPress, Shopify, etc.)
- Understanding of conversion rate optimization (CRO) principles
- Experience with local SEO strategies
- Knowledge of Python or other scripting languages for SEO automation
What We Offer
- Competitive salary and benefits package
- Professional development opportunities
- Collaborative work environment with cross-functional teams
- Flexible work arrangements
