Job Title: SEO Specialist
Experience: 57 Years
Location: Chennai (WFO)
Company: Proeze
About the Role
We are looking for a highly skilled SEO Specialist with deep expertise in driving organic growth, managing multiple projects, and executing data-driven SEO strategies. The ideal candidate should have hands-on experience in technical SEO, on-page and off-page optimization, keyword strategy, analytics, and performance reporting.
You will play a key role in boosting organic visibility and ensuring consistent growth for our clients and internal projects.
Key Responsibilities
1. SEO Strategy & Execution
- Develop and implement end-to-end SEO strategies for multiple projects.
- Conduct detailed keyword research, competitor analysis, and market research.
- Optimize website architecture, internal linking, and content structure.
2. On-Page & Technical SEO
- Perform full technical SEO audits and implement corrective actions.
- Improve site speed, Core Web Vitals, mobile optimization, crawlability, and indexation.
- Optimize metadata, content, schema markup, and internal linking.
3. Off-Page SEO
- Build high-quality backlinks through ethical and effective link-building practices.
- Manage outreach campaigns, guest posting, and digital PR activities.
4. Content Collaboration
- Work closely with content writers to create SEO-driven content plans.
- Provide keyword clusters, content briefs, and optimization guidelines.
5. Performance Tracking & Reporting
- Monitor daily/weekly/monthly performance using tools like GA4, GSC, Ahrefs, SEMrush, etc.
- Prepare actionable reports with insights and recommendations.
- Track rankings, CTR, impressions, conversions, and organic leads.
6. Cross-Functional Collaboration
- Coordinate with developers to fix technical issues and SEO enhancements.
- Work with designers, content teams, and marketing managers to align SEO objectives.
Required Skills & Qualifications
- 57 years of hands-on experience in SEO (agency experience preferred).
- Strong knowledge of Google algorithms, ranking factors, and SEO best practices.
- Expertise in tools:
- Google Analytics (GA4), Google Search Console
- Ahrefs, SEMrush, Moz
- Screaming Frog, Surfer SEO, SEO Minion
- Strong analytical and reporting skills.
- Proven experience in improving rankings and driving organic leads.
- Understanding of HTML/CSS basics (preferred).
- Ability to manage multiple projects simultaneously.
Key Attributes
- Detail-oriented and data-driven.
- Strong communication and documentation skills.
- Ability to work under tight deadlines.
- Self-motivated, proactive, and a team player.
- Strong problem-solving capability.
