Role Description
This is a full-time remote role for a Search Engine Optimisation (SEO) Specialist. The SEO Specialist will be responsible for performing keyword research, conducting SEO audits, optimising on-page SEO elements, building high-quality backlinks, and analysing web analytics to inform strategies. Collaboration with internal teams will be essential to ensure the successful implementation of SEO best practices and drive measurable online growth for clients.
Key Responsibilities
- Develop and execute SEO strategies across multiple client accounts(initially 23 smaller accounts, with potential to scale to 4)
- Conduct keyword research, competitor analysis and content gap analysis
- Manage on-page optimisation, including meta tags, headers, internal linking and site structure
- Handle technical SEO, including site audits, Core Web Vitals, crawlability and indexation
- Build and manage link-building and outreach campaigns
- Plan and manage Pay Per Click (PPC) campaigns across Google Ads and Bing Ads, optimising for ROI and conversions
- Influence and optimise content to appear favourably in Google AI Overviews and other generative search results, shaping how our clients brands are represented in AI-driven search
- Produce clear, client-friendly reporting on rankings, traffic, leads and campaign performance
- Stay current with Google algorithm updates, AI search developments and industry best practices
Skills and Experience Required:
- Proven SEO experience, ideally within an agency or multi-client environment
- Hands-on PPC experience with Google Ads (Google Ads certification preferred)
- Experience with Generative Engine Optimisation (GEO) and AI search visibility strategies
- Proficiency in tools including Ahrefs, SEMrush, Google Search Console, Google Analytics and Google Ads
- Strong understanding of content strategy and how it supports both SEO and PPC goals
- Experience with local SEO and Google Business Profile optimisation
- Solid written English and communication skills for client-facing work
- Ability to manage multiple accounts and priorities simultaneously
