Search Engine Optimization Specialist

Job Title: Mechanical Design Engineer

Location: Ahmedabad, Gujarat

Company: ENDLOS FURNITURES

About Us:

Endlos Group is a diversified manufacturing and solutions company with three core verticals: Endlos Furnitures, producing custom hotel furniture and case goods for leading U.S. hospitality brands; Endlos Innovations, delivering sustainability-focused solutions such as reverse vending machines and smart waste management systems; and Endlos Technologies, providing advanced technology solutions for diverse business needs. With in-house design, manufacturing, and delivery capabilities, we ensure quality, innovation, and reliability across industries.

Job Overview

We are seeking a results-driven SEO Executive to grow our digital presence in the furniture e-commerce space. The ideal candidate will be responsible for driving qualified traffic, leads, and inquiries through SEO, Google Ads, and Meta Ads while optimizing product and category pages for conversions.

Key Responsibilities

SEO & Organic Growth

Plan, execute, and manage On-page, Off-page, and Technical SEO strategies Optimize product pages, category pages, landing pages, blogs, meta titles, descriptions, URLs, images, and internal linking Perform keyword research focused on B2B, hospitality, furniture, and commercial intent searches Improve organic rankings, website traffic, and lead conversions

• Conduct technical SEO audits (site structure, indexing, page speed, schema, mobile optimization)
• Coordinate with developers/designers for SEO implementation

Google Search & Local SEO

Optimize website performance for Google Search & SERP visibility

• Manage and optimize Google My Business (GMB) listings
• Improve local search rankings, business visibility, and reviews

Paid Advertising (Performance Marketing)

Plan, execute, and optimize Google Ads campaigns (Search, Display, Shopping, Remarketing) Manage Meta Ads (Facebook & Instagram Ads) for lead generation and brand awareness Optimize ad creatives, audiences, bidding strategies, and landing pages

• Track and improve CPC, CTR, conversions, and ROI

Analytics & Reporting

Monitor performance using Google Analytics (GA4) and Google Search Console

• Set up and track goals, events, and conversion funnels
• Prepare regular SEO and paid campaign performance reports
• Use data insights to improve traffic quality, leads, and conversions

Technical & Professional Skills

Strong understanding of On-page, Off-page, and Technical SEO Hands-on experience with Google Ads and Meta Ads platforms Proficiency in Google Analytics (GA4), Google Search Console Experience with Google My Business (GMB) optimization Knowledge of e-commerce SEO best practices is preferred (product schema, site structure, filters, pagination) Familiarity with SEO tools such as Ahrefs, SEMrush, Moz, Screaming Frog

• Basic knowledge of HTML, CSS, website architecture, and CMS platforms
• Strong analytical, reporting, and problem-solving skills
• Ability to manage multiple campaigns and work independently

Requirements

• Minimum 1 - 2 years of experience in E-commerce SEO & Digital Marketing Experience working in furniture domain preferred
• Proven experience in driving organic traffic, paid leads, and conversions

Technical & Professional Skills

• Strong understanding of on-page, off-page, and technical SEO concepts
• Hands-on experience with SEO and analytics tools (Google Analytics, Ahrefs, SEMrush, Moz, etc.)
• Basic knowledge of HTML, CSS, and website structure is an added advantage
• Strong analytical and problem-solving skills with attention to data-driven insights
• Ability to work independently as well as collaboratively within a marketing team
• Good communication, reporting, and organizational skills