Role: SEO Content Specialist
Location:Bengaluru, KA
Who Are We
BimaKavach is reimagining how Indian businesses access protection - with technology, speed, and simplicity at the core of everything we d
o.
We proudly serve 4,000+ companies, including names like BSNL, Daikin, The Whole Truth, and CleverTap, and are backed by top investors like Waterbridge, Blume, Arali, and Eximi
us.
Our mission To safeguard every Indian business by 2
047.Our mindset Bold, fast-moving, and customer-obsess
ed.
Join us at BimaKavach and be part of a once-in-a-generation opportunity to reshape how insurance works for millions of businesses. Bring your expertise, curiosity, and ambition - and help build the future of SME insurance in I
ndia.
Job Ove
rview:
We're looking for an SEO Content Specialist who lives at the intersection of storytelling, search strategy, and business growth. Someone who can craft content that not only ranks but converts. Turning complex insurance concepts into compelling narratives that drive organic traffic and build brand authority. This isn't a stuff keywords and hope for the best role. It's about building content that makes BimaKavach the go-to voice in Commercial Ins
urance.
What Y
- ou'll Do
Write and optimize SEO-driven content for blogs, landing pages, case studies, and web copy that ranks high and converts visitors in - to leads.Conduct keyword research and competitive analysis to identify content opportunities that drive meaningful B2B
- traffic.Collaborate with our Growth and Design team to create integrated campaigns that amplify organ
- ic reach.Optimize on-page SEO elements, meta tags, headers, internal linking, and content structure, to boost SERP per
- formance.Optimise content for AI-powered search platforms like ChatGPT, Perplexity, and Gemini to capture traffic from conversational
- queries.Develop and maintain a content calendar aligned with business priorities, product launches, and industr
- y trends.Identify and tap into unconventional channels like Reddit, Quora, and Instagram to build brand authority and drive referral
- traffic.Transform complex insurance concepts into accessible, engaging content that speaks to CFOs, founders, and decisio
- n-makers.Track and analyze content performance, running experiments to improve rankings, traffic, and en
- gagement.Stay ahead of SEO trends and algorithm updates, adapting strategies to maintain competitive a
dvantage.
What We're L
- ooking For
24 years of experience in SEO content creation and optimization (B2B experience - preferred).Strong portfolio showcasing high-performing SEO content with measurable traffic and ranking im
- provements.Expertise with SEO tools like SEMrush, Ahrefs, Google Analytics, and Sear
- ch Console.Excellent writing skills with the ability to simplify complex topics without losing
- substance.Understanding of B2B buyer journeys and how content fits into different fun
- nel stages.Experience with CMS platforms like WordPress, basic HTML, and content optimisation best
- practices.Bonus: Knowledge of insurance, fintech, or complex B2B
industries.
Why Join Us
Shape the content strategy for India's fastest-growing Ins- urtech brand.Work in a cross-functional team where your content directly impacts gr
- owth metrics.Build authority in a category-defining space, your words will educate an ent
- ire industry.Access to premium SEO tools and the freedom to experiment with cutting-edg
- e strategies.Be part of transforming how millions of businesses think about and acces
s protection.
