Search Engine Optimization Manager

Job Title: Search Engine Optimization Manager

Location: Ahmedabad

Type: Full-time

Experience: 3–5 Years

About the Role

Social Sherpa is looking for an SEO Manager to lead SEO strategy and execution across multiple client accounts and international markets. This role requires someone who can combine strategic thinking with hands-on SEO knowledge to drive sustainable growth in organic traffic, rankings, and conversions.

You'll be responsible for developing SEO strategies, overseeing execution, identifying growth opportunities, managing technical and content initiatives, and working closely with internal teams and clients to deliver measurable results.

Key Responsibilities:

SEO Strategy & Planning

• Develop and execute comprehensive SEO strategies based on client goals, industry, competition, and search opportunities
• Build SEO roadmaps covering technical SEO, content, on-page optimization, authority building, and international SEO
• Conduct keyword research and map search intent to landing pages and content strategies
• Identify organic growth opportunities through competitor, SERP, and market analysis
• Define KPIs and establish clear targets for traffic, rankings, leads, and conversions

Technical, On Page, AEO & GEO, SEO

• Technical SEO: Lead audits for crawlability, indexation, site architecture, Core Web Vitals, redirects, canonicalization, and structured data.
• On-Page & Content SEO: Oversee metadata, headings, internal linking, content structure, search intent, and keyword optimization.
• AEO & GEO: Optimize content for AI search and answer engines, including Google AI Overviews, ChatGPT, and other generative search platforms to improve visibility and citations.

Content and Authority Building

• Develop content strategies and briefs aligned with keyword opportunities, search intent, and conversion goals
• Work closely with content, design, development, and performance teams to ensure SEO is integrated into campaigns
• Oversee link-building and digital PR strategies focused on relevant, high-quality authority
• Analyse backlink profiles and competitor link strategies to identify opportunities and risks

International & Domestic SEO

• International SEO: Develop SEO strategies across countries and languages, including hreflang, geo-targeting, localization, and regional keyword research.
• Domestic SEO: Build and optimize SEO strategies for local and national markets, focusing on relevant keywords, search visibility, rankings, and organic growth.

Team & Client Management

• Lead and mentor the SEO team, assign work, review deliverables, and maintain quality and timelines.
• Manage team processes and priorities across multiple client accounts to improve efficiency and performance.
• Lead client communication, presenting SEO strategies, performance insights, and recommendations aligned with business goals.

Reporting & Performance

• Monitor organic traffic, rankings, conversions, CTR, backlinks, and other relevant SEO KPIs
• Analyse performance data and identify trends, issues, and opportunities for growth
• Prepare monthly reports with clear insights, actions, and recommendations
• Use data to continuously refine SEO strategies and demonstrate measurable business impact

Requirements

• 3–5 years of hands-on SEO experience, preferably in an agency or multi-client environment.
• Proven experience managing SEO strategies across multiple websites and industries.
• Strong knowledge of technical, on-page, off-page, content, and international SEO.
• Experience with hreflang, multilingual websites, and geo-targeting.
• Proficiency in Ahrefs, SEMrush, Google Search Console, Google Analytics, and Screaming Frog.
• Strong understanding of Core Web Vitals, schema, crawlability, indexation, canonicalization, and site architecture.
• Proven ability to improve organic traffic, rankings, leads, or conversions through SEO.
• Strong analytical, problem-solving, and communication skills.
• Experience managing, mentoring, or reviewing SEO team members.
• Ability to manage multiple accounts, priorities, and deadlines.

Preference will be given to candidates who have owned SEO strategy for client accounts in an agency environment and can demonstrate measurable results through previous campaigns or case studies

Tools you'll work with

• Ahrefs / SEMrush : keyword research, competitor analysis, backlink monitoring
• Google Search Console + Analytics : performance tracking and issue diagnosis
• Screaming Frog technical audits and website crawling
• Google Sheets / Notion : reporting, strategy, and workflow management
• WordPress / common CMS platforms : SEO implementation and content optimization

How to Apply

Send your CV and a brief note highlighting your most impactful SEO result, the strategy behind it, and the outcome achieved to:

[Confidential Information]

Please include links to relevant case studies, portfolios, or examples of SEO campaigns where available.