Salesforce Marketing Cloud Architect

About the Role

We are seeking a visionary and hands-on Marketing Architect to lead a critical, enterprise-wide transformation. In this role, you will architect and execute our migration from Market to Salesforce Marketing Cloud (Advanced/Next architecture), leveraging the power of Salesforce Data Cloud.

If you are an expert in defining complex migration strategies, designing advanced data models, and orchestrating seamless platform cutovers, we want you on our team.

Key Responsibilities

Migration Strategy & Execution

Lead the end-to-end architecture, migration strategy, and execution from Market to the target Marketing Cloud environment (including data, assets, campaigns, and integrations).

Current-State Assessment

Audit our existing Market instance (programs, smart lists, workflows, and scoring models) and map them precisely to the target architecture.

Data Cloud Architecture

Design the target data model and identity resolution strategy using Salesforce Data Cloud to ensure a unified customer view.

Journey Orchestration

Architect advanced journey orchestration and campaign transformations aligned to the latest Marketing Cloud capabilities.

Data Frameworks & Integrity

Define and implement robust data migration frameworks (both batch and real-time). Ensure strict data integrity, deduplication, and consent/compliance management throughout the lifecycle.

Integration Design

Lead integration architecture across CRM, external ecosystems, and third-party tools via APIs and middleware.

Governance & Support

Establish global platform governance, naming conventions, and the future operational model. Drive the final cutover strategy, testing phases, and post-launch hypercare support.

Mandatory Skills & Qualifications

• 8+ years of core experience in Marketing Automation and Architecture.
• Deep, proven expertise in Market (understanding its underlying architecture, programs, and data structures).
• Extensive experience with Salesforce Marketing Cloud (Next / Advanced / Growth edition).
• Hands-on architecture experience with Salesforce Data Cloud (Data modeling, ingestion, and identity resolution).
• Proven track record of leading large-scale, complex marketing platform migrations.