About the Company
Salesforce Marketing Cloud Technical Architect
About the Role
We are looking for an experienced Salesforce Marketing Cloud Technical Architect who can lead end-to-end marketing automation initiatives, manage multi-channel campaigns, and collaborate with cross-functional teams to drive personalized customer engagement. The ideal candidate should have hands-on experience across SFMC modules, strong technical capability, and a deep understanding of digital marketing strategies.
Responsibilities
- Design, build, and optimize Marketing Cloud journeys, automations, and campaigns.
- Develop and execute personalized, multi-channel marketing campaigns (Email, SMS, Push, Social, Web).
- Work with Journey Builder, Automation Studio, Email Studio, Mobile Studio, and Content Builder.
- Create dynamic, personalized email templates using AMPscript, HTML/CSS, and SSJS.
- Build SQL queries within Marketing Cloud for segmentation and data management.
- Integrate Marketing Cloud with Salesforce CRM and other external systems.
- Manage data extensions, contact models, and subscriber lists for targeted campaigns.
- Monitor campaign performance and provide actionable insights through analytics and reporting.
- Ensure compliance with data privacy regulations and internal policies.
- Collaborate with marketing, sales, and technical teams to align business needs with platform capabilities.
- Troubleshoot campaign issues, resolve technical problems, and optimize processes.
Qualifications
- 10-12 years of hands-on experience in Salesforce Marketing Cloud.
- Strong experience with Automation Studio, Journey Builder, Email Studio, and other SFMC modules.
- Proficiency in AMPscript, SQL, HTML, CSS, and basic SSJS.
- Experience with REST/SOAP APIs and Marketing Cloud integrations.
- Solid understanding of data modeling, segmentation, and campaign workflows.
- Experience working with Salesforce CRM and Contact model.
- Strong analytical and problem-solving skills with attention to detail.
- Excellent communication and collaboration skills.
Preferred Skills
- Salesforce Marketing Cloud Email Specialist
- Salesforce Marketing Cloud Administrator / Consultant
- Salesforce Marketing Cloud Developer (Added advantage)
Nice-to-Have
- Experience with CDP (Customer Data Platform)
- Knowledge of marketing analytics, attribution, and customer lifecycle management
- Exposure to other Salesforce Clouds (Sales/Service Cloud)
Key Responsibilities
- Lead architecture and execution of Marketo Marketing Cloud Next (Advanced) migration
- Define migration strategy, including data, assets, campaigns, and integrations
- Perform current-state assessment of Marketo instance (programs, lists, workflows, scoring models) and map to target architecture
- Design target data model and identity resolution strategy using Salesforce Data Cloud
- Architect journey orchestration and campaign transformation aligned to Marketing Cloud Next capabilities
- Define and implement data migration frameworks (batch + real-time where applicable)
- Lead integration design across CRM, external systems, and third-party tools (APIs, middleware)
- Ensure data integrity, deduplication, and consent management during migration
- Establish governance, naming conventions, and operational model for the new platform
- Drive cutover strategy, testing, and hypercare support
