Roles & Responsibilities
Role Summary
We are looking for a technical
SFMC Developer to build and maintain advanced marketing solutions. You will be responsible for the end-to-end development of cross-channel journeys, technical configuration of
Data Cloud for identity resolution, and the development of automated data streams for
Marketing Cloud Intelligence (MCI).
Key Technical Responsibilities
- SFMC Development & Automation
- Develop highly personalized, dynamic email templates and CloudPages using AMPscript, SSJS, HTML, and CSS.
- Build and manage complex, multi-step customer journeys in Journey Builder and data-heavy workflows in Automation Studio.
- Write and optimize advanced SQL queries for large-scale data segmentation and transformation within Data Extensions.
- Data Cloud Integration
- Configure Data Streams and map data to the Cloud Information Model (CIM).
- Implement Identity Resolution rules and build Calculated Insights to power real-time marketing activations.
- Manage the synchronization of data between Data Cloud, SFMC Engagement, and other external platforms via Connectors and APIs.
- Marketing Cloud Intelligence (MCI) Development
- Build and maintain technical Data Streams to ingest data from diverse marketing sources.
- Develop Data Harmonization logic to ensure cross-platform data consistency.
- Configure custom reporting views and technical dashboards for performance tracking.
Required Skills & Experience
- Experience: 4+ years in SFMC development with hands-on experience in Data Cloud and MCI implementations.
- Coding Mastery: Expert-level SQL, AMPscript, and SSJS.
- Integrations: Experience with REST/SOAP APIs to connect SFMC with external systems.
- Data Architecture: Deep understanding of relational data models and the Contact Model in SFMC.
- Certifications (Preferred):
- Salesforce Certified Marketing Cloud Developer.
- Salesforce Certified Data Cloud Consultant.
- Accredited Professional in Marketing Cloud Intelligence.
Soft Skills
- Strong analytical skills for troubleshooting complex data flows across integrated platforms.
- Ability to translate business requirements into detailed technical specifications.
- Collaborative mindset to work with architects and business analysts.
Experience
Skills
- Primary Skill: Salesforce Technical
- Sub Skill(s): Salesforce Technical
- Additional Skill(s): Salesforce Technical, SQL, Salesforce Marketing, Data Cloud
