Salesforce Developer

Role Title

Salesforce Developer/Senior Salesforce Developer

Location

Gurugram, India

Role Summary

The Salesforce Developer is responsible for designing, building, and maintaining custom Salesforce solutions that power the company's revenue, customer experience, delivery, and finance workflows. This role acts as the engineering backbone of CRM, ensuring Salesforce evolves in line with business scale, AI GTM complexity, and governance needs.

The role goes beyond Sales use cases, supporting Sales, CX, Delivery, Marketing, Professional Services, and Finance on a single unified CRM platform.

Key Responsibilities

1. Salesforce Development & Customization

• Design and develop Salesforce solutions using:

• Apex (Triggers, Classes, Batch, Async)

• Lightning Web Components (LWC)

• Custom objects, flows, and automations

• Translate RevOps, Sales, CX, and Finance requirements into scalable system designs

• Ensure high-quality code, reusability, and platform performance

2. Automation & Workflow Enablement

• Build automations across the revenue lifecycle:

• Lead-to-opportunity

• Deal governance & approvals

• Booking, billing, and revenue handoffs

• Reduce manual processes through workflow, flow, and trigger-based automation

• Ensure automations are robust, testable, and audit-ready

3. Integrations & APIs

• Build and maintain integrations between Salesforce and:

• Billing systems

• Finance / ERP

• Marketing automation platforms

• BI & analytics tools

• Work with REST/SOAP APIs and middleware

• Ensure data integrity, error handling, and reconciliation

4. Cross-functional CRM Enablement

• Support CRM needs across:

• Sales & RevOps

• Customer Experience (CS, CSM, TAM)

• Delivery & Professional Services

• Marketing Ops

• Finance Ops

• Build unified workflows instead of siloed solutions

• Enable AI GTM programs, gamification, CSAT, QBR, and NRR tracking through CRM

5. Code Quality, Testing & Release Support

• Write unit tests and ensure required code coverage

• Participate in sandbox testing, UAT, and release cycles

• Support release management led by Business Systems Manager

• Troubleshoot production issues and reduce defect leakage

6. Platform Scalability & Performance

• Optimize Salesforce performance and governor limit usage

• Design solutions that scale with data volume and user growth

• Proactively refactor legacy code where needed

7. AI Adoption

• Ability to leverage AI for development efficiency, CRM automation, and transforming business workflows

• Thinking beyond tools process redesign using AI

• Familiarity with Salesforce AI (Einstein), APIs, or external AI integrations

• Ability to ensure data quality, governance, and reliability in AI outputs

Skills Required

Technical Skills

• Strong hands-on experience with:

• Apex

• Lightning Web Components (LWC)

• Salesforce Flows & automation

• Experience with Salesforce APIs & integrations

• Working knowledge of CPQ, security model, and data architecture

• Familiarity with DevOps tools (CI/CD, version control)

Execution & Collaboration Skills

• Ability to convert business problems into system solutions

• Strong collaboration with RevOps, IT, Product, and Finance

• High ownership and accountability for production systems

• Structured problem-solving approach

Experience Profile

• 3-5 years of hands-on Salesforce development experience

• Experience supporting enterprise-scale CRM implementations

• Prior exposure to SaaS / B2B GTM workflows preferred

• Salesforce certifications are a plus (Platform Developer I/II)

Primary KPIs / Outcomes

• Delivery velocity (features delivered vs plan)

• Defect rate and production stability

• System performance and scalability

• On-time support for GTM and revenue programs

• Reduction in manual workflows through automation