Sales Officer

Key Responsibilities

• Achieve monthly and quarterly sales targets within the assigned territory.

• Develop and maintain strong relationships with distributors, retailers, and key accounts.

• Ensure product availability and visibility across retail outlets.

• Monitor stock levels and coordinate replenishment with distributors.

• Execute promotional activities, trade schemes, and merchandising initiatives.

• Identify new market opportunities and onboard new retail outlets.

• Conduct regular market visits and competitor analysis.

• Ensure proper display and placement of beverage products in stores.

• Collect market feedback and share insights with management.

• Prepare daily sales reports, route plans, and market intelligence reports.

• Coordinate with merchandising and distribution teams for smooth operations.

• Resolve retailer or distributor concerns promptly

• Bachelor's degree or equivalent qualification.

• 1–3 years of experience in FMCG sales, preferably in the beverage industry.

• Strong understanding of retail sales and distribution channels.

• Experience handling general trade or modern trade outlets is preferred.

• Good communication and negotiation skills.

• Basic knowledge of MS Excel and reporting tools.

• Ability to work in field sales and travel extensively

Preferred Requirements

• Experience in carbonated drinks, juices, energy drinks, or packaged beverages.

• Local market knowledge and retailer network.

• Willingness to travel.

Working Conditions

• Field-based role involving daily market visits.

• Six-day working week.

• Travel within assigned territory required.