Sales Marketing Manager

Job Synopsis

We are looking for a senior marketing leader to own and drive our marketing strategy at smartContract CLM, a fast-growing SaaS company transforming contract lifecycle management for enterprise clients. You'll oversee brand positioning, content, social media, events, CRM, and lead generation - with a capable in-house team and external partners to support execution. This is a hands-on, strategic role where you will shape the company's market presence and accelerate growth in the legal tech space.

Job Responsibilities

Content and Marketing Strategy

• Own and execute the company's content strategy across LinkedIn, website, and relevant industry channels, supported by a creative and marketing technology team.

• Develop and oversee the content calendar, ensuring consistency in tone, messaging, and visual identity across all touchpoints.

• Lead storytelling initiatives that translate complex AI + legal tech capabilities into compelling narratives for our target audiences.

• Guide and review content produced by the team to maintain brand standards and quality.

Brand Strategy & Corporate Communications

• Own and evolve the company's brand identity, positioning, and messaging across all touchpoints.

• Lead corporate communications, public relations, and analyst relations (including Gartner, G2, and other industry platforms).

• Develop storytelling initiatives that highlight our innovation, differentiators, and client success stories.

CRM, Outbound, and Paid Advertising

• Own the company's CRM system.

• Oversee paid advertising strategy and budget, executed by your marketing technology team member.

• Design and manage outbound lead generation campaigns using Lemlist or similar platforms, ensuring personalization and deliverability at scale.

Visual Identity & Design Leadership

• Own the company's visual identity system, including logo, color palette, typography, and overall design language.

• Lead and develop the in-house content and design resources to create cohesive and compelling assets across digital, web, product marketing, corporate materials, and events.

• Maintain and evolve brand guidelines and standards across the organization.

Events

• Identify and evaluate new industry events and speaking opportunities that align with brand and sales goals.

• Coordinate with event organizers, lead pre-event preparation, oversee on-site execution, and ensure post-event follow-up to maximize ROI.

Executive Communications

• Partner closely with Founder and other senior executives to ensure executive visibility, including messaging, thought leadership, keynote development, and speaking opportunities.

• Lead external communication planning for major company initiatives, product announcements, and organizational changes.

Measurement & Optimization

• Define and report on KPIs across awareness, engagement, pipeline contribution, and brand equity, using data to continuously refine strategies.

Qualification/ Skills/ Experience

Required:

• 7+ years of experience in content, communications and/or marketing, atleast 4+ years in high-growth B2B software/SaaS companies.

• Exceptional storyteller with excellent writing, messaging, and presentation skills.

• Demonstrated success leading brand identity and visual systems across global, multi-channel organizations.

• Proven ability to influence and partner with senior executives and cross-functional teams.

• Data-driven mindset with fluency in brand and campaign performance metrics.

• Proficiency in marketing technology tools such as ActiveCampaign, Lemlist, and common paid ads platforms.

• Deep understanding of social media trends, tone, and engagement strategies, with proven expertise in leveraging the LinkedIn algorithm for B2B growth.

Preferred:

• Industry Knowledge: Preferably with experience in the legal space.

What's on offer

• An opportunity to lead the marketing function at a fast-growing B2B SaaS company in the legal tech space.

• A high-impact role with visibility across the organization and direct collaboration with the leadership team.

• The chance to shape brand strategy, thought leadership, and demand generation in an evolving, high-growth market.

• A culture that encourages aggressive experimentation, innovation, ownership, and results.