Sales Manager

Job Description: Sales Manager – CNC Machines

Company: LSK Machine Tools

Location: Chennai,Coimbatore,Hosur

Report To: Director

Job Type: Full-time, Leadership

Experience: 10+ years in technical sales & distribution of capital goods, preferably CNC machines or industrial equipment.

Industry: Industrial Machinery / Machine Tools / Distribution

About Us:

We are the authorized distributor, a prestigious portfolio of global CNC machine brands, in the TN and Kerala. Our mission is to be the most trusted and solution-oriented partner for manufacturers, providing them with world-class CNC technology, from basic turning centers to advanced 5-axis machining and automation cells. We bridge the gap between world-class engineering and southern Manufacturing hubs.

Job Overview:

We are seeking a strategic and hands-on Sales Manager to lead our distribution sales operations. This role is the engine of our growth, responsible for managing the entire sales cycle through a mix of direct key account management and channel partner (dealer/agent) development. You will be accountable for achieving territory sales targets, building strong relationships with both principals (LSK) and end-customers, and expanding our market footprint.

Key Responsibilities:

·        Business Development & Revenue Growth:

·        Achieve and exceed monthly, quarterly, and annual sales targets for the Chennai region for the LSK portfolio.

·        Develop and implement a robust territory sales plan focusing on key industrial verticals (Auto Components, Aerospace, Pumps & Valves, Die & Mold, General Engineering).

·        Identify and onboard new channel partners/dealers to expand market reach in untapped areas.

·        Manage and grow existing dealer network, providing them with training, support, and motivation.

Channel Management & Principal Liaison:

·        Act as the primary link between LSK Machine Tools (the principal) and our distribution operations.

·        Manage inventory planning in coordination with principals, ensuring optimal stock levels of popular models.

·        Communicate market feedback, competitor activity, and technical requirements to the principal.

·        Ensure adherence to principal's branding, pricing, and sales process guidelines.

Key Account & Direct Sales Management:

·        Personally handle and nurture relationships with strategic key accounts and large OEMs.

·        Lead technical discussions, solution presentations, and factory acceptance test (FAT) coordination for high-value deals.

·        Guide and support the sales engineer team in closing complex technical sales.

Team Leadership & Operations:

·        Lead, train, and mentor a team of Sales Engineers and Application Specialists.

·        Oversee the sales pipeline, quotation process, and CRM management for accurate forecasting.

·        Manage sales budgets, dealer incentives, and profitability of the region.

·        Coordinate with the internal service team to ensure excellent after-sales support, a critical factor for distributor reputation.

Required Skills & Qualifications:

·        Bachelor's degree in Mechanical/Production/Industrial Engineering. A management diploma or degree is a plus.

·       5+ years of experience in similar fields, with proven success in sales/distribution of CNC machines or very high-value industrial capital goods.

·        Mandatory: Strong experience working in or with a distributor/dealer model in the capital goods sector.

·        In-depth technical knowledge of CNC machining (milling, turning, multi-tasking) and the ability to discuss applications.

·        Demonstrated ability to manage both a direct sales team and a network of channel partners.

·        Excellent negotiation, communication, and relationship-building skills. Fluency in Tamil and English is essential.

·        Proficiency in CRM software and MS Office.

·        Must have a valid driver's license and be willing to travel extensively within the region.

What We Offer:

·        A highly competitive compensation package with a strong fixed salary and an attractive, transparent commission/incentive structure based on overall territory profitability.

·        Performance-linked bonuses and annual increments.

·        Company-provided vehicle for business use.

·        Comprehensive benefits including Provident Fund, Health Insurance, and gratuity.

·        Continuous training on new LSK products and technologies from the principal.

·        A key leadership role with high autonomy and the opportunity to build and shape a growing distribution business.

How to Apply:

Interested candidates with a proven track record in CNC machine distribution should send their updated resume with a cover letter explaining their specific experience in channel management and key account sales to [Confidential Information] or Contact 9087711700.