Sales Manager

Sales Manager– AFP & Advertising

Company: JOJO Limited

Department: Sales & Business Development

Position: Sales Manager– AFP & Advertising

Level: Mid-Level

Location: Ahmedabad, Delhi, Mumbai, Bangalore

Reporting To: Head of Sales / HOD – Revenue & Business Development

Employment Type: Full-Time

About the Role

JOJO is looking for a Sales Manager– AFP & Advertising who can work across both sides of JOJO's commercial business: advertising revenue and content-led monetisation.

The candidate will be responsible for selling conventional advertising inventory as well as AFP, sponsorships, branded content, content integrations and other commercial opportunities.

This is a versatile sales role for someone who can understand both media advertising and brand-content partnerships.

Key Responsibilities

Advertisement Sales

• Identify and acquire new advertisers.
• Build relationships with brands, corporates and advertising/media agencies.
• Sell JOJO's OTT and digital advertising inventory.
• Prepare media plans, quotations and commercial proposals.
• Negotiate and close advertising campaigns.
• Develop repeat business from existing advertisers.

AFP & Sponsorship Sales

• Identify brands suitable for AFP and sponsorship opportunities.
• Pitch JOJO's shows, movies, web series, events and other content properties.
• Develop branded-content and sponsorship proposals.
• Create customised brand-integration opportunities.
• Coordinate with content and production teams for client requirements.
• Negotiate sponsorship commercials and close partnerships.

Business Development

• Research new companies, industries and potential clients.
• Develop new B2B revenue opportunities.
• Build and maintain a strong sales pipeline.
• End-to-end sales execution.
• Attend client meetings, networking events and business meetings.
• Maintain regular follow-ups with prospects.
• Identify opportunities for cross-selling advertising and AFP solutions.
• Build long-term relationships with clients and agencies.

Internal Coordination

• Coordinate with the content team for AFP opportunities.
• Coordinate with marketing and digital teams for advertising campaigns.
• Coordinate with finance and legal for commercial documentation.
• Ensure smooth execution and delivery of client commitments.
• Track proposals, deals, campaigns, payments and collections.

Candidate Profile

• 3–6 years of experience in media sales, advertising, OTT, digital media, entertainment, sponsorships, branded content or B2B sales.
• Exposure to both advertising and sponsorship/content sales will be preferred.
• Strong understanding of B2B sales and revenue generation.
• Good understanding of digital advertising and media.
• Ability to understand a brand's marketing requirements and convert it into a commercial opportunity.
• Strong presentation, negotiation and communication skills.
• Strong client relationship and networking abilities.
• Highly organised with good follow-up discipline.
• Comfortable working against revenue targets.
• English and Gujarati communication skills required; Hindi would be an advantage.

Key KPIs

• Combined AFP + advertising revenue.
• New client acquisition.
• Number of advertising campaigns closed.
• Number and value of AFP/sponsorship deals.
• Revenue from existing accounts.
• Repeat business.
• Sales pipeline value.
• Proposal-to-closure conversion.
• Monthly and quarterly target achievement.
• Collections and realisation of closed business.