Sales Manager

Company Description HOK Beauty Private Limited, part of the Kanvar Group, is a leading importer and distributor of international skincare and beauty brands in India. Founded in 2012, the group has grown into a key market player and top supplier, offering high-quality international makeup products at competitive prices. HOK Beauty represents exclusive brands such as Makeup Revolution (London), L.A Girl (USA), Wet n Wild (USA), Milani (USA), Eveline (Poland), Lamel (Poland), and more. Guided by director Nikhil Bhatia, who brings strong expertise in marketing and cosmetics, the group has also expanded into natural, vegan, and cruelty-free beauty offerings under Kanvar Concos Distrubutor Pvt. Ltd. The company focuses on delivering trusted global beauty solutions to a growing customer base across India.

Job Description – Sales Manager (Perfume Segment)

Position: Sales Manager – Perfume/Fragrance Segment

Department: Sales

Location: Delhi NCR

Experience: 3–6 years in sales, preferably in perfumes, fragrances, beauty, cosmetics, or FMCG

Employment Type: Full-time

Reports To: Head of Sales

About the Role

We are looking for an experienced and result-oriented Sales Manager to drive sales and business growth in the perfume/fragrance segment. The ideal candidate should have strong knowledge of the fragrance market, excellent distributor/retailer relationships, and a proven track record of achieving sales targets.

Key Responsibilities

• Develop and execute sales strategies to achieve monthly, quarterly, and annual targets.
• Drive sales growth across the assigned territory/channel.
• Build and maintain strong relationships with distributors, retailers, key accounts, and other channel partners.
• Identify and develop new business opportunities and distribution networks.
• Manage the complete sales cycle, from lead generation and negotiations to order closure and collection.
• Monitor market trends, competitor activities, pricing, promotions, and new product launches.
• Ensure effective product placement, visibility, and availability across retail outlets.
• Plan and execute schemes, promotions, and trade activities to improve sales.
• Manage distributor performance, inventory, secondary sales, and stock movement.
• Conduct regular market visits and gather feedback from retailers and customers.
• Work closely with marketing and product teams for launches, campaigns, and promotional activities.
• Prepare regular sales reports, forecasts, and market updates for management.
• Monitor outstanding payments and ensure timely collections.
• Lead, motivate, and manage the sales team to achieve business objectives.

Key Skills & Competencies

• Strong understanding of the perfume/fragrance and beauty market.
• Proven sales and business development experience.
• Excellent communication, negotiation, and relationship-management skills.
• Strong distributor and retail network.
• Target-oriented and commercially driven approach.
• Ability to analyze sales data and market trends.
• Good leadership and team-management skills.
• Strong presentation and reporting skills.
• Willingness to travel extensively within the assigned territory.
• Proficiency in MS Excel and basic sales reporting tools.

Qualification

• Graduate in any discipline; MBA/PGDM in Sales & Marketing will be an advantage.
• 3–6 years of relevant sales experience, preferably in perfumes, fragrances, cosmetics, beauty, FMCG, or lifestyle brands.

Key Performance Indicators (KPIs)

• Achievement of primary and secondary sales targets.
• New distributor and retailer acquisition.
• Territory revenue and growth.
• Distribution and product availability.
• Collection and outstanding management.
• Market penetration and visibility.
• Team productivity and target achievement.

What We Offer

• Competitive salary with performance-based incentives.
• Opportunity to work with a growing fragrance/beauty brand.
• Career growth and leadership opportunities.
• Performance-driven and dynamic work environment.

Interested candidates can share their CV at: [Confidential Information]