Sales Manager

Job Purpose

We are looking for a high-performing and growth-oriented Sales Manager to lead a Business Development Team. In this pivotal role, you will be responsible for driving revenue, managing a team of BDEs, formulating sales strategies, and collaborating with cross-functional teams to unlock growth opportunities. This leadership role demands strong analytical thinking, team mentorship capabilities, and deep understanding of sales in the EdTech or B2C ecosystem.

Primary Job Responsibilities

• Sales & Revenue Strategy
• Define, execute, and monitor monthly/quarterly sales targets and revenue goals for the team.
• Build and own end-to-end sales plans to maximize conversions, renewals, and upselling opportunities.
• Analyze market trends, student needs, and competitor activity to refine sales approaches.
• Team Management & Development
• Lead, coach, and inspire a team of Business Development Executives (BDEs) to meet individual and team targets.
• Identify training needs and collaborate with L&D teams to build capabilities.
• Conduct regular performance reviews, provide feedback, and cultivate a high-performance culture.
• Process & Pipeline Management
• Optimize lead management workflows to improve response time, follow-ups, and closure rates.
• Ensure accurate forecasting, lead tracking, and CRM hygiene using tools like LeadSquared or similar.
• Identify operational inefficiencies and implement improvements using data and feedback loops.
• Cross-functional Collaboration
• Work closely with Marketing, Product, and Academic teams to improve lead quality, refine messaging, and enhance student value propositions.
• Partner with the Training Team to align onboarding and skill development with performance needs.
• Product Thinking & Customer Voice
• Represent the voice of the student and sales team in product development discussions.
• Provide feedback to improve pricing, features, and value communication based on real-time sales insights.
• Reporting & Insights
• Create and present performance dashboards, conversion trends, and insights to leadership.
• Maintain daily/weekly sales MIS to align efforts with company goals.
  
  

Specific Knowledge & Skills

• 3 – 6 years of progressive experience in sales/business development (preferably EdTech/B2C).
• Proven track record of leading high-performing teams and achieving revenue targets.
• Strong business acumen, people management, and data-driven decision-making skills.
• Proficiency with CRM tools, Excel/Google Sheets, and performance tracking systems.
• Excellent communication, negotiation, and interpersonal skills.
• Bachelor's degree required; MBA/PGDM preferred.
  
  

Major KRAs (SMART)

• Drive monthly and quarterly sales and revenue targets.
• Lead and develop a high-performing BDE team.
• Ensure efficient lead management and CRM hygiene.
• Optimize sales processes to increase conversion rates.
• Collaborate cross-functionally to improve lead quality and student value.
• Deliver accurate sales reporting and performance insights.
• Represent customer voice in product and pricing decisions.
  
  

Qualifications & Experience

• Minimum Qualification: Graduation
• Preferred Qualification: MBA/PGDM
• Minimum Experience: 3 Years