Sales Manager

Job Title: Senior Marketing Manager

Role Overview

Looking for a highly experienced and well-connected Senior Marketing Manager with a strong background in government liaisoning and institutional sales, particularly with departments such as NBCC, CPWD, PWD, and other government bodies.

The ideal candidate should have hands-on experience in furniture, modular solutions, or interior contracting, with the ability to drive business growth through government projects and tenders.

Key Responsibilities

• Develop and execute marketing and sales strategies focused on government and institutional clients.
• Handle liaisoning with government departments such as NBCC, CPWD, PWD, etc.
• Identify and track tender opportunities through GeM and e-procurement portals.
• Manage the complete tendering process, including documentation, pricing, submission, and follow-ups.
• Build and maintain strong relationships with key officials, consultants, architects, and contractors.
• Drive business development for furniture, modular kitchens, wardrobes, and interior fit-out projects.
• Coordinate with internal teams, including design, estimation, and execution, for project alignment.
• Ensure timely closure of deals and achievement of revenue targets.
• Monitor competitor activity and market trends in the government sector.
• Ensure compliance with government norms, approvals, and documentation.

Qualifications / Requirements

• 4–10 years of experience in Marketing & Sales, with a minimum of 4–5 years in government projects.
• Strong experience in dealing with NBCC, CPWD, PWD, or similar departments.
• Background in furniture, modular interiors, or turnkey interior projects preferred.
• Proven track record of winning government tenders/projects.
• Excellent networking and liaisoning skills.
• Strong understanding of GeM portal, tendering systems, and BOQ preparation.
• Good communication, negotiation, and leadership skills.

Preferred Qualifications

• Bachelor's degree in Business, Marketing, Civil, or Interior-related fields.
• MBA in Marketing preferred but not mandatory.
• Existing network with government officials and project consultants.

Additional Value-Add Expectations

• Experience in high-value project closures in the ₹1 Cr–₹50 Cr range.
• Ability to build a government sales team.
• Strong knowledge of vendor registrations and empanelment processes.
• Knowledge of billing cycles, certifications, and government payment processes.
• Ability to handle multiple projects simultaneously.
• Strategic mindset for long-term government business expansion.

KPIs / Performance Metrics

• Number of tenders participated in and won.
• Total business generated from the government sector.
• Conversion ratio of leads to projects.
• Strength of government network and repeat business.
• Timely submission and compliance in tendering.