Sales Manager

Role Overview:

We are seeking a results-driven General Trade Sales Manager to spearhead our sales efforts for bread and short shelf-life products in the general trade market. The ideal candidate will have a strong background in FMCG sales, with a particular focus on daily distribution and retail penetration through door-to-door sales. This role demands hands-on leadership, field presence, and a relentless drive to achieve targets.

Key Responsibilities:

• Market Expansion: Identify and onboard new retailers, kirana stores, and local distributors to increase market penetration.
• Sales Execution: Drive daily sales of bread and other short shelf-life products through direct store visits and door-to-door sales activities.
• Team Management: Recruit, train, and manage a team of sales agents/commission agents (auto owners cum salesmen) to ensure efficient market coverage.
• Route Planning: Develop and optimize daily sales routes to maximize coverage and minimize delivery times.
• Performance Tracking: Monitor sales performance, set daily/weekly targets, and ensure consistent achievement of goals.
• Customer Relationships: Build strong relationships with retailers, gather feedback, and address any concerns to improve service and product placement.
• Inventory Management: Collaborate with the supply chain team to ensure timely replenishment of stock and minimize wastage.
• Market Intelligence: Keep a close watch on competitors activities, pricing, and market trends to strategize accordingly.
• Reporting: Provide regular sales reports, market insights, and performance updates to senior management.

Key Performance Indicators (KPIs):

• Daily sales volume, especially for bread and other short shelf-life products.
• Number of new outlets added monthly.
• Retention and performance of sales agents.
• Reduction in product returns and wastage.
• Competitor analysis and market insights.

Qualifications:

• Bachelors degree in Business, Marketing, or a related field.
• Minimum 5 years of experience in FMCG sales, with a focus on general trade and short shelf-life products.
• Proven track record in door-to-door sales and market expansion.
• Strong leadership skills with experience in managing a field sales team.
• Excellent communication and negotiation abilities.
• Proficiency in using basic sales tracking tools and Microsoft Office Suite.
• Willingness to travel extensively and work in a field-oriented role.