Job Description: Sales Executive Modern Trade
Department: Sales Modern Trade
Industry: Beauty, Personal Care, FMCG
Employment Type: Full-Time
Location: Delhi NCR
Experience:Minimum 2+ Years (Mandatory)
Salary:35,000 per month + performance-based incentives
Reporting To: Manager Sales & Marketing
Note: This role is strictly focused on Modern Trade channels.
Candidates with primary experience in distributor-led general trade sales will not be preferred.
Job Summary
We are looking for a Sales Executive Modern Trade to drive sell-out, in-store execution, and brand visibility across modern trade retail formats such as Nykaa, Shoppers Stop, Reliance Retail, Health & Glow, Spencer's, Modern Bazaar, etc.
The role requires hands-on store-level execution, close coordination with Beauty Advisors / Promoters, and strong ownership of sales performance, visibility, and stock availability within modern trade outlets.
Key Responsibilities
1. Modern Trade Store Management
- Handle assigned modern trade outlets only (no distributor or GT sales responsibility).
- Ensure product availability, correct assortment, planogram compliance, and shelf standards.
- Conduct regular store visits and execution audits.
2. Sales & Target Achievement
- Drive secondary sales (sell-out) from modern trade stores.
- Track daily, weekly, and monthly sales against targets.
- Support execution of in-store promotions, offers, and campaigns to improve conversion.
3. Beauty Advisor / Promoter Coordination
- Coordinate with Beauty Advisors / Promoters deployed at stores.
- Ensure attendance, grooming standards, product knowledge, and sales focus.
- Provide on-ground support during brand days, demos, and activations.
4. Customer Engagement & Product Demonstration
- Support and monitor product demonstrations, trials, and consultations.
- Ensure a high standard of customer experience and brand representation.
5. Stock & Inventory Management
- Monitor store-level stock, minimum stock levels, and replenishment needs.
- Coordinate with internal teams for timely replenishment and stock movement.
- Track and report damaged, expired, or slow-moving inventory.
6. Visibility & In-store Execution
- Ensure execution of in-store branding, fixtures, testers, gondolas, and promotional displays.
- Support new product launches and seasonal campaigns at store level.
7. Reporting & Market Feedback
- Submit daily sales reports, store visit reports, and audit observations.
- Share competitor activity, pricing, schemes, and market feedback with the team.
Key Skills & Competencies
- Hands-on experience in Modern Trade retail execution
- Exposure to beauty / personal care / FMCG categories
- Ability to manage and motivate Beauty Advisors / Promoters
- Strong communication and interpersonal skills
- Understanding of planograms, shelf execution, and store audits
- Basic proficiency in MS Excel and reporting formats
Clear Preference
- Modern Trade experience is mandatory
- Distributor / General Tradeonly profiles will not be preferred
Education
- Graduate in any discipline (mandatory)
- Beauty, cosmetology, or retail-related training will be an added advantage
KPIs
- Sales target achievement
- Store execution & visibility score
- Stock availability & replenishment accuracy
- Promoter productivity and compliance
- Quality and timeliness of reporting
