Role Objective
To drive revenue growth of Genaxy's focused instruments portfolio in Delhi NCR by executing a highly targeted, demo-driven and institution-focused sales strategy. The role requires complete ownership of instrument business in the territory with strong alignment to company-defined priority products.
Key Responsibilities
- Achieve monthly & annual sales targets for Genaxy's focused instruments range
- Drive sales of key products such as:
- Incubators, incubators shaker, centrifuges
- Plug & Play instruments and other priority SKUs finalized for the year
- Conduct product demonstrations and installations, ensuring strong product understanding at customer end.
- Build pipeline through regular visits to research labs, pharma companies, and academic institutes.
- Focus on conversion-driven selling rather than broad portfolio pitching
- Manage complete sales cycle: lead generation → demo → negotiation → closure
- Ensure effective follow-ups and faster deal closures with strong ownership
- Participate actively in GeM and institutional tenders, ensuring compliance and timely submission
- Coordinate with internal teams for:
- Pricing approvals (aligned with finalized pricing strategy)
- Timely delivery and installation support
- Maintain accurate sales funnel, reporting, and forecasting
Key Requirements
- Education: B.Sc / M.Sc (Life Sciences, Biotechnology, Microbiology or related field)
- Experience: 2–4 years preferably in laboratory instrument sales
- Strong hands-on understanding of bench-top lab instruments.
- Proven experience in demo-based selling and service support.
- Strong communication, negotiation, and presentation skills
- Highly target-oriented and execution-focused
Preferred Profile
- Prior experience handling similar product lines (shakers, centrifuges, incubators, small equipment etc.)
- Existing network in Delhi NCR research labs, pharma & academic institutions
- Ability to independently manage demos and basic troubleshooting
Key Performance Indicators (KPIs)
- Achievement of instrument sales targets (monthly/quarterly)
- Focused product sales contribution (%)
- Demo-to-conversion ratio
- Lead-to-order conversion time
