Sales Executive

Sales executive (Projects)

Department: Sales – Projects

Location: Hyderabad

Role Purpose:

To drive strategic sales growth for Fire Protection and Life Safety Projects by identifying high-value opportunities, building strong relationships with MEP Consultants, Architects, Turnkey Contractors, and End Clients, and ensuring seamless project conversion, execution coordination, and collections — while consistently achieving aggressive revenue and order booking targets.

This role is critical in expanding market presence in Industrial, Commercial, Institutional, and IT Park segments for Basic Elements.

Key Responsibilities:

1. Revenue Generation & Order Booking

• Achieve and exceed monthly revenue targets starting from ₹85 Lakhs per month and upward, as defined by management.
• Generate revenue through new project acquisition in Fire Protection and Fire Fighting Systems.
• Identify, track, and convert qualified project opportunities in assigned territories and segments.
• Drive end-to-end sales cycle: Lead Generation → Proposal → Negotiation → Order Closure → PO Acquisition.
• Maintain a strong pipeline of high-value projects aligned with company growth strategy.

2. Strategic Client Acquisition & Market Expansion

• Schedule and conduct meetings with key decision-makers including Developers, Facility Heads, Project Managers, and Procurement Teams.
• Develop and expand new client relationships across:
• Industrial Facilities
• Commercial Buildings
• Institutional Projects
• IT Parks & Tech Campuses (Strategic Growth Segment)
• Present company capabilities, technical solutions, and value propositions to prospects.
• Submit structured DART (our CRM Tool) reports on:
• New markets entered
• Lead status
• Conversion progress

3. Consultant, MEP & Partner Relationship Development

• Identify and build strong working relationships with:
• MEP Consultants
• Architects
• Turnkey Contractors
• PMC (Project Management Consultants)
• Conduct regular consultant visits for empanelment and specification inclusion.
• Develop and maintain a collaboration database of consultants, contractors, and channel partners.
• Build a minimum collaboration pool of 6+ active partners per year.
• Work closely with partners for subcontracting, project execution support, and joint bidding opportunities.

4. Project Coordination & Execution Support

• Coordinate with internal departments (Projects, Operations, Marketing, and Finance) post order booking.
• Ensure smooth handover from Sales to Execution with complete technical and commercial clarity.
• Monitor project progress, timelines, and client expectations.
• Support project teams in resolving client concerns and technical clarifications.
• Ensure high customer satisfaction and long-term relationship retention.

5. Billing, Collections & Performance Tracking

• Follow up on billing milestones as per project billing plan.
• Drive consistent collections aligned with invoicing schedules.
• Achieve collection targets as defined against billed revenue.
• Maintain accurate tracking of:
• Billing status
• Collection efficiency
• Outstanding payments
• Update DART Reports and Performance Dashboards regularly with:
• Sales pipeline
• Billing vs Collection
• Order booking value
• Client engagement metrics

Key Activities

• Monthly revenue generation as per target sheet (₹85 Lakhs+ baseline).
• New client acquisition in priority sectors.
• Consultant and partner empanelment.
• IT Park segment penetration and market development.
• Billing follow-ups and collection tracking.
• Stakeholder coordination for faster project closures and execution support.

Authority

• Conduct client visits, consultant meetings, and partner discussions.
• Develop and implement customer acquisition and market penetration strategies.
• Recommend strategic partnerships and collaborations.
• Coordinate cross-functionally for project execution and client servicing.
• Campaign request to Marketing team as per the needs of the Market

Performance Metrics (KPIs)

• Monthly Target vs Achievement (%)
• Revenue Generated from New Projects
• Order Booking Value (Monthly & Quarterly)
• Number of New Clients Acquired
• Number of Active MEP/Consultant/Architect Partnerships
• IT Park Market Penetration (New Accounts Opened)
• Collection Efficiency vs Billing Plan
• Pipeline Value & Conversion Ratio
• Customer Satisfaction & Repeat Business

Required Skills & Qualifications

• Graduate / Diploma in Engineering (Electrical / Mechanical preferred).
• 1–3 years of experience in Project Sales (Fire Alarm, Fire Fighting, ELV, or MEP Solutions preferred).
• Strong network with MEP Consultants, Architects, and Contractors (Highly Preferred).
• Strong communication, negotiation, and relationship management skills.
• Understanding of Fire Safety Systems, Codes, and Project Sales Lifecycle.
• Ability to handle high-value B2B project sales with long sales cycles.
• Excellent follow-up, coordination, and dashboard reporting discipline.

Preferred Candidate Profile (For Basic Elements – Strategic Fit)

• Experience selling to IT Parks, Developers, and Large Commercial Projects.
• Exposure to Fire Protection Projects above ₹50 Lakhs ticket size.
• Strong local network in Hyderabad real estate and construction ecosystem.