Sales Engineer

Job Description – Sales / Senior Sales Engineer

Employment Type: Full-time

Qualification: Bachelor's Degree / Diploma in Electrical, Electronics, Instrumentation, or Mechatronics Engineering.

Role Overview

We are looking for a Sales / Senior Sales Engineer with experience in industrial automation products and solutions. The candidate will be responsible for developing new business opportunities, managing customer relationships, providing technical product solutions, and driving sales growth within the assigned territory.

Key Responsibilities

• Identify, develop, and manage new business opportunities across the assigned region.
• Understand customer requirements and recommend suitable industrial automation solutions.
• Promote and sell automation products such as sensors, PLCs, HMIs, SCADA systems, safety devices, controllers, drives, and robotics.
• Prepare and deliver technical presentations, product demonstrations, and solution proposals.
• Generate enquiries, prepare quotations, negotiate commercial terms, and close sales orders.
• Build and maintain strong relationships with existing and prospective customers.
• Coordinate with application, technical support, service, and logistics teams to ensure smooth order execution and timely delivery.
• Monitor competitor activities and market trends to identify potential business opportunities.
• Participate in trade shows, webinars, customer seminars, and other marketing activities.
• Prepare sales reports, forecasts, and market feedback for management.

Requirements

• Bachelor's Degree or Diploma in Electrical, Electronics, Instrumentation, or Mechatronics Engineering.
• 3–8 years of experience in industrial automation sales.
• Strong technical knowledge of industrial automation products such as sensors, PLCs, HMIs, SCADA, controllers, drives, and robotics.
• Ability to understand customer applications and recommend appropriate technical solutions.
• Experience in B2B sales, customer acquisition, and business development.
• Excellent communication, negotiation, and interpersonal skills.
• Willingness to travel frequently within the assigned territory.
• Proficiency in MS Office, CRM tools, and sales reporting.