Sales Development Representative

Job Title: Sales Development Representative

Location: Magarpatta, Hadapsar, Pune – Work from Office

Shift: Night Shift (US Process)

About the Cybersecurity Intelligence Platform

Cyber Technology Insights is a Cybersecurity Intelligence Platform powered by Intent Amplify, built to serve the global cybersecurity ecosystem through trusted research, technology publishing, and enterprise audience intelligence.

The platform focuses on critical cybersecurity domains including:

• Enterprise Cybersecurity
• Identity & Access Management
• Cloud Security
• Threat Intelligence
• Zero Trust Architecture
• AI Security
• Governance, Risk & Compliance (GRC)

The vision of the platform is to build a trusted ecosystem where cybersecurity decision-makers access credible research, industry intelligence, and expert insights.

About Intent Amplify

Intent Amplify is a B2B global publication-led intelligence and demand activation platform operating at the intersection of:

• Technology publishing
• Audience intelligence
• Demand generation

Through its growing ecosystem of technology publications and research programs, Intent Amplify builds high-value enterprise technology audiences and converts engagement into actionable buyer intelligence for technology vendors.

The platform transforms content engagement into audience insights, buying signals, demand programs, and measurable revenue outcomes.

Role Overview

As a Sales Development Representative (SDR), you will own the early-stage sales pipeline development for the Cybersecurity Intelligence Platform.

Your role supports the Revenue pillar of the platform by identifying potential technology vendors, initiating conversations with decision makers, and converting marketing-generated leads and outbound prospects into qualified sales meetings for the Account Executive team.

You will engage with cybersecurity vendors, SaaS companies, and enterprise technology organizations that can participate in research campaigns, webinars, industry surveys, and intelligence programs offered by the platform.

Key Responsibilities

·        The Sales Development Representative identifies and engages cybersecurity technology vendors and enterprise technology companies that can participate in the platform's demand generation and research programs.

·        The Sales Development Representative executes outbound outreach campaigns through email, LinkedIn, and calls to initiate conversations with marketing leaders, demand generation managers, and technology executives.

·        The Sales Development Representative qualifies inbound leads generated through research reports, webinars, surveys, and marketing campaigns to determine their relevance and buying intent.

·        The Sales Development Representative schedules qualified discovery meetings between potential clients and the Account Executive team.

·        The Sales Development Representative maintains accurate prospect and lead records within the CRM to ensure proper pipeline tracking and lead management.

·        The Sales Development Representative follows structured outreach sequences to maintain consistent engagement with potential clients.

·        The Sales Development Representative monitors outreach engagement metrics and continuously refines prospecting approaches to improve response and meeting conversion rates.

·        The Sales Development Representative collaborates with marketing teams to follow up on campaign-generated leads and convert audience engagement into sales conversations.

Experience Requirements

·        2-3 years of experience in sales development, business development, inside sales, or B2B lead generation roles.

·        Experience working with B2B technology companies, SaaS platforms, or digital marketing services is preferred.

Key Skills

·        Strong communication and prospecting skills across email, LinkedIn, and phone outreach.

·        Understanding of B2B sales processes, lead qualification frameworks, and pipeline development.

·        Ability to research target accounts, identify decision makers, and initiate business conversations.

·        Familiarity with CRM systems and sales engagement tools used for pipeline tracking and outreach automation.

Education Requirements

Bachelor's Degree (Required)

You should possess a bachelor's degree in one of the following disciplines that support sales, marketing, or business development:

• BBA – Marketing, Business Administration
• Bachelor's in Marketing, Business Management
• BA – Mass Communication, Journalism

Master's Degree (Required)

You should hold an MBA degree, preferably in one of the following specializations:

• MBA – Marketing, Sales & Marketing, Business Development, Business Analytics

Ideal Candidate Profile

You should demonstrate strong communication ability, proactive outreach skills and the capability to identify and engage potential clients while maintaining structured lead management processes.

Success Metrics

Your success in this role will be measured by the number of qualified leads generated, meetings scheduled with potential clients, conversion of marketing leads into sales opportunities, engagement rates from outreach activities, and the overall contribution to building the sales pipeline for the platform.