Job Description: Sales Development Representative (SDR) in Marketing
Position Summary: As a Sales Development Representative (SDR) in the Marketing department, you will act as the initial point of contact for potential clients. Your primary responsibility is to identify and engage with leads, qualify prospects, and hand off well-vetted opportunities to the sales team. You'll work closely with the Marketing team to follow up on campaigns, analyze lead behavior, and provide feedback to refine the quality of inbound and outbound efforts.
Key Responsibilities:
- Lead Qualification: Review and qualify leads generated by marketing campaigns, ensuring they meet the criteria for the sales team.
- Outbound Outreach: Initiate contact with potential clients through calls, emails, and social media, introducing them to the company's solutions and value propositions.
- Appointment Setting: Schedule discovery calls and product demonstrations for the sales team with qualified prospects.
- Relationship Building: Establish rapport with leads, understand their pain points, and clearly communicate how your company's solutions can address their needs.
- Data Management: Maintain accurate records of interactions and updates in the CRM, ensuring the sales pipeline is consistently well-documented and current.
- Feedback Loop: Provide the Marketing team with insights on lead quality, common objections, and patterns noticed in outreach efforts to improve campaign performance.
- Performance Metrics: Achieve and exceed monthly and quarterly goals for lead qualification and handoffs, contributing to the overall success of marketing and sales alignment.
- Event Management : Conduct small to big events to generate & nurture leads and drive RoI.
Required Skills & Qualifications:
- Excellent verbal and written communication skills.
- Strong ability to listen actively, ask relevant questions, and guide conversations toward mutually beneficial outcomes.
- Familiarity with CRM systems and marketing automation tools.
- Highly motivated, self-driven, and eager to learn and adapt in a fast-paced environment.
- A team-oriented mindset and a collaborative approach to working with marketing and sales colleagues.
- Tool Knowledge : apollo.ai | clay | LinkedIn Sales Navigator | Google Ad Words | 6 Sense|Rocket Reach |instantly.ai|| smartlead |LinkedIn outreach |snop.io|Bamboobox| Optimizely| Mail chimp |Netcore Mail |email bison etc.
Preferred Qualifications:
- Experience in a sales development or customer-facing role.
- Background in digital marketing or familiarity with marketing campaigns and lead generation techniques.
- Knowledge of industry trends and competitive landscapes within the market segment.
What We Offer:
- Comprehensive training and support to help you succeed in your role.
- Opportunity to work closely with experienced marketing and sales professionals.
- A dynamic and collaborative work environment where innovation is encouraged.
