Sales Development Representative

Job Description:

Senior SDR (Appointment Setting) Process Builder (35 yrs)

About the role-Own outbound pipeline, build and institutionalize the appointment-setting SOP (scripts, cadences, QA), and deliver qualified meetings for our AEs.

Responsibilities:

Build target lists and segments; enrich data via tools (LinkedIn Sales Navigator, Apollo/ZoomInfo, Lusha).

Run multi-channel cadences (calls, email, social); 6080 effective dials/day equivalent.

Qualify using BANT/GPCT; book meetings and handoff with crisp notes in CRM.

Create and evolve SOPs: call guides, objection handling, email frameworks, QA checklist.

A/B test messaging, subject lines, call blocks; report weekly on inputs outputs.

Keep CRM immaculate (stages, tasks, dispositions, next steps).

Partner with founders/AEs on feedback loop to tighten ICP and value props.

Coach junior callers (as we scale) on tone, compliance, and productivity.

KPIs:

Activities: 500-600 touches, 600800 dials.

Connection rate, meeting-set rate, show rate, SQL rate.

Booked meetings: 1220; SQLs: 610 (tune to ACV and list quality).

Data QA error rate <2%; CRM SLA compliance >98%.

Requirements:

35 yrs in B2B appointment setting at an agency or sales-outsourcing firm.

Proven US/EU calling; WPM & call-recording samples preferred.

Fluency with HubSpot/Salesforce + dialer (e.g., Aircall, RingCentral) + outreach tool (Apollo/Outreach/Lemlist).

Process thinker; comfortable writing SOPs and training others.

Role Design:

Must-haves: 35 yrs B2B outbound, agency background (appointment setting), US/EU calling comfort, SOP creation/documentation, multi-channel outreach (phone + email + LinkedIn), CRM hygiene (HubSpot/SFDC).

Nice-to-haves: industry exposure to decision makers at Independent software vendors (ISVs), list-building know-how, QA of data, analytics/reporting cadence, script/testing chops.