Sales Development Representative - B2B

About Plum

Plum is an employee insurance and health benefits platform for modern organizations. Our mission is to positively impact the health and financial wellbeing of every human.

Employee health insurance has been the primary driver of health insurance penetration across developed countries. India is riding on the same wave. Employee health insurance covers 250mn people today, and would cover over 500mn people in the next decade.

But insurance in India still remains a hairy problem. No trust. Inhuman behaviour. Low awareness. Too much paperwork. Communication gaps. Overcomplicated systems. Commoditization. Complication. Manual processes. Opacity. Too much fine print. Warped policies. Scamming. Too many hiding features. Loopholes. Fear. Intimidating processes.

With Plum, we are building the most trusted insurance & healthcare provider for people and companies. We are reimagining the world of employee insurance and health benefits to build a future where insurance and benefits are accessible, inclusive and simple.

Plum's currently serve thousands of the world's fastest growing organizations including the likes of Zomato, Cred, Groww, Twilio, Rippling, Atlassian and Notion. We are backed by Sequoia, Tanglin Venture Partners and Tiger Global.

Why join us

You get to be part of a mission-driven team and work with passionate partners and industry leaders to build the future of two giant industries - insurance and healthcare - that touch every single person every day. Join us in setting a new standard-benefits that are digital, simple, and truly human.

1. Build in a challenging space: Tackle complex challenges, experiment, and drive innovation in a traditional space like insurance and healthcare.
2. Mission with impact: We're reshaping health benefits for companies of all sizes
3. People-first culture: We put our people first, just like we do for our customers.
4. High ownership: We move fast, take big bets, and own our work.
5. Diverse & inclusive team: Work with a supportive team that values different perspectives.
6. Learning & Development: We invest in your growth through mentorship and resources.

About the role:

We're looking for a confident and high-energy Sales Development Representative to drive our B2B outreach and help build a strong pipeline for our Sales team.

You'll be the first point of contact for potential customers identifying the right companies, reaching out to key decision-makers (HR Directors, CFOs, Benefits Managers, etc.).

This role is ideal for someone who's a self-starter, loves speaking to people, and can combine research + communication to create meaningful conversations.

Role Responsibilities:

Lead Generation & Prospecting

• Identify and shortlist companies that match our Ideal Customer Profile (ICP) across industries
• Build targeted prospect lists using research and sales tools

Outbound Engagement

• Execute high-volume outreach through multiple channels:
• Cold calls
• Emails
• LinkedIn messages
• Personalize messaging to improve engagement and response rates

Qualification & Handover

• Conduct discovery/qualification calls to understand needs and fit
• Schedule qualified meetings and smoothly hand over to BDs

CRM & Reporting

• Maintain accurate and up-to-date activity records in CRM
• Track outreach performance and share reporting insights with the team

Role Requirement:

• 02 years of experience in SDR/BDR/sales outreach roles (B2B preferred)
• Strong written + verbal communication skills with a clear, confident tone
• Ability to write compelling, concise outreach messages
• Comfortable with targets, outreach volumes, and continuous improvement
• Familiarity with CRM tools is a plus (Zoho, HubSpot, Salesforce, etc.)