Sales And Marketing Specialist

Role:

Own both demand generation and revenue conversion: marketing drives pipeline, sales converts it.

Responsibilities

• Generate leads via campaigns, content, email, and LinkedIn
• Execute marketing activities (digital campaigns, events, partnerships)
• Qualify leads and conduct discovery calls
• Deliver demos, handle objections, and close deals
• Manage pipeline in HubSpot or Salesforce
• Align marketing efforts with sales targets and feedback

Requirements

• Strong communication, sales, and marketing fundamentals
• Experience in lead generation and conversion
• Understanding of digital marketing channels (SEO, ads, email)
• Ability to manage both pipeline and campaigns
• Data-driven mindset (conversion rates, CAC, ROI)

KPIs

• Leads generated per month
• Lead-to-demo and demo-to-close conversion rates
• Revenue closed
• Campaign ROI and cost per lead