Job Overview:
We are seeking a proactive Sales & Marketing Specialist to drive qualified cruise and vacation leads through organic social media prospecting, primarily on Facebook and secondarily on Instagram. While content creation and community management play a supporting role, the primary focus is actively identifying potential customers, initiating qualified conversations, capturing lead details, and nurturing prospects through to quote requests and finalized bookings.
Schedule: Remote, Part Time | Thurs, Fri, Sat, Sun, Mon - 4PM EST to 8 PM EST.
Responsibilities
- Identify people actively looking for cruises, vacations, travel deals, or related services through Facebook communities, groups, posts, and conversations.
- Proactively discover and engage potential travel clients across Facebook communities via comments, posts, and direct messages to initiate authentic sales conversations.
- Qualify prospects based on travel needs and booking intent, logging accurate lead data into the CRM to maintain a consistent sales pipeline.
- Promptly respond to inbound inquiries and systematically follow up with prospects, seamlessly handing off qualified leads to the sales team.
- Track and document the entire lead journey in the database—from initial inquiry and quote request to final booking—to ensure accurate pipeline visibility and eliminate lost opportunities.
- Actively monitor and participate in targeted Facebook groups and travel communities, building credibility through natural, value-driven conversations without sounding promotional.
- Identify emerging discussions, questions, and trend opportunities within travel networks to uncover and convert potential leads.
- Create and publish engaging captions, reels, and short-form videos tailored for Facebook and Instagram to drive organic interactions and start sales conversations.
- Repurpose existing assets on a consistent schedule to maintain professional brand standards while adapting messaging to the target travel audience.
- Encourage satisfied clients to submit testimonials while monitoring and professionally responding to all reviews and comments across platforms to maintain strong social proof.
- Success is evaluated primarily by bottom-line sales metrics—such as qualified leads generated, conversations started, quotes requested, and bookings closed—with engagement and audience growth serving as secondary indicators.
Requirements
- Proven experience in social media marketing, social selling, lead generation, or online prospecting.
- Strong experience using Facebook, particularly Facebook Groups and community-based prospecting.
- Instagram experience preferred.
- Demonstrated ability to identify and engage potential customers organically through social media.
- Strong written English and the ability to communicate naturally and professionally through comments and DMs.
- Experience qualifying leads and maintaining accurate lead/customer information.
- Strong follow-up discipline and attention to detail.
- Comfortable working toward measurable lead-generation and sales outcomes.
- Self-motivated, proactive, and able to work independently
Preferred Experience
- Travel, tourism, cruise, hospitality, or lifestyle industry experience.
- Experience generating leads through Facebook Groups or other online communities.
- Experience with CRM or lead-management systems.
- Experience supporting sales teams or converting social conversations into qualified opportunities.
- Experience creating social media content, reels, and short-form video.
Independent Contractor Perks:
- Immediate hiring
- Permanent work from home
Note:
Please click the Apply button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.
Important Disclaimer:
BruntWork never charges fees for applying or any part of the hiring process—it is 100% free. If you are ever asked for payment, please stop and report it immediately to us through the Contact Us form on our official BruntWork website.
Ready to drive travel leads on Facebook Apply today to join our team as a Sales & Marketing Specialist!
