About CPA-DMV
CPA-DMV is a fast-growing professional services company supporting businesses, professionals, and organizations across the Washington D.C., Maryland, and Virginia (DMV) region. We are building a strong digital presence and are looking for a creative, analytical, and results-driven Marketing & Digital Marketing Specialist to help grow our brand, generate leads, and execute impactful marketing campaigns.
Key Responsibilities
- Develop and execute comprehensive digital marketing strategies.
- Manage the company's presence across LinkedIn, Facebook, Instagram, YouTube, and other social media platforms.
- Create engaging content including social media posts, blogs, newsletters, case studies, videos, and marketing materials.
- Plan and execute paid campaigns on LinkedIn Ads, Google Ads, and Meta Ads.
- Optimize website performance through SEO best practices and content marketing.
- Manage email marketing campaigns and marketing automation.
- Monitor website traffic, campaign performance, and ROI using Google Analytics and other reporting tools.
- Design brochures, presentations, flyers, and promotional materials.
- Support branding initiatives and improve the company's online reputation.
- Conduct market and competitor research to identify growth opportunities.
- Collaborate with the business development and leadership teams to generate qualified leads.
- Track marketing KPIs and prepare monthly performance reports.
Required Skills
- 2–5 years of experience in Digital Marketing or Marketing.
- Strong understanding of SEO, SEM, PPC, content marketing, and social media marketing.
- Experience managing LinkedIn Company Pages and LinkedIn lead generation campaigns.
- Hands-on experience with Google Ads and Meta Ads Manager.
- Knowledge of Google Analytics (GA4), Google Search Console, and Google Tag Manager.
- Experience with WordPress or similar CMS platforms.
- Familiarity with Canva, Adobe Creative Suite, or similar design tools.
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving abilities.
Preferred Qualifications
- Experience in B2B marketing and lead generation.
- Experience marketing professional services, consulting, education, healthcare, or technology businesses.
- Familiarity with CRM platforms such as HubSpot, Zoho CRM, or Salesforce.
- Experience using AI tools to improve content creation and marketing efficiency.
- Google Ads, Google Analytics, HubSpot, or Meta certifications are a plus.
What We Offer
- Competitive salary with performance-based incentives.
- Opportunity to build and shape the marketing function from the ground up.
- Career growth in a rapidly expanding organization.
- Exposure to international markets and clients.
- Supportive, collaborative, and innovative work environment.
- Ongoing learning and professional development opportunities.
Who We're Looking For
We're looking for someone who is:
- Creative and data-driven.
- Passionate about digital marketing and brand growth.
- Proactive, organized, and able to manage multiple projects.
- Comfortable working independently while collaborating with cross-functional teams.
- Focused on delivering measurable business results.
