Relationship Manager

About Us:

Openhouse is a modern children's learning center offering a holistic blend of preschool, daycare, and extracurricular programs under one roof. Founded by Stanford alumni, we are committed to providing a nurturing environment that fosters creativity, curiosity, and confidence in children aged 1 to 10 years.

With 10 centers across Bangalore, we are expanding rapidly to meet the growing demand for quality early childhood education.

Backed by Series B funding from GSV Ventures, Accel, and Matrix Partners, Openhouse is poised for significant growth and innovation in the education sector.

Role Overview:

We are seeking an experienced Rekationship Manager with 2-3 years of relevant hands-on experience in driving local marketing campaigns. The ideal candidate should have a strong understanding of retail partnerships, outdoor advertising, and hyperlocal initiatives. You will be responsible for creating awareness within the local community to drive footfalls, trials, and conversions across Preschool and Afterschool programs. Your role will involve direct interaction with local vendors, stakeholders, and partners to implement campaigns and drive brand awareness.

Key Responsibilities:

1. Activating different Channels:

a. Apartments (Primary Channel) - Own end-to-end apartment marketing within 23 km of each centre. This includes-

• Identify high-potential apartments based on family density & child age groups.
• Obtain permissions from RWA / Facility Management.
• Plan and execute high-engagement apartment events for kids & parents.
• Set up branding: standees, posters, flyers, activity stations.
• Work with the teacher + 4 interns to deliver a smooth event.
• Capture leads & book appropriate centre trials based on age groups
• Follow up post-event to convert leads into visits & enrolments.
• Maintain deep apartment relationships for ongoing, repeat access.

b. Retail / Local Businesses - Drive local visibility and cross-promotions. This includes-

• Identify kids-friendly retail partners (salons, stores, cafs, clinics, supermarkets).
• Set up Openhouse branding at partner locations.
• Conduct small pop-ups or demos on weekends.
• Track footfalls & conversions from each partner.

c. Corporate Partnerships - Build awareness among working parents. This includes-

• Identify nearby corporations with high young-parent presence.
• Run employee engagement pop-ups, communications, and parent sessions.
• Promote exclusive trial slots / discounts where applicable.
• Drive traffic to the nearest Openhouse centre.

2. LEADERSHIP (Teacher + Intern Management) Lead the apartment activation team.

Responsibilities:

• Manage 1 teacher + 4 interns during all on-ground events.
• Train them on: event flow, parent communication, child handling, and lead capture.
• Maintain Openhouse quality standards at every touchpoint.
• Review and coach interns weekly for performance & behaviour.

3. RAPPORT BUILDING (Community Relationships) - Be the known face of Openhouse for local parents.

Responsibilities:

• Build strong parent connections during and after events.
• Invite families to the centre for trials & tours.
• Visit centres on weekdays to reconnect with event attendees.
• Become a familiar, trusted contact for parents in target apartments.
• Maintain ongoing relationships with RWAs, retail owners & local groups.

Ideal Candidate:

Experience: 2-3 years of hands-on experience in executing and managing campaigns, including partnerships, apartment and locality-based marketing, outdoor advertising, and event management

Skills:

• Strong project management skills with the ability to manage multiple campaigns simultaneously
• Hands-on approach to campaign execution, from planning to on-ground implementation
• Strong interpersonal and relationship-building skills with local vendors and partners
• Ability to work independently and manage campaigns across different locations
• Analytical mindset to evaluate and report on campaign effectiveness

Knowledge:

• Familiarity with hyperlocal marketing channels and platforms
• Good understanding of local trends, consumer behavior, and how to effectively engage with a target audience

Communication: Strong written and verbal communication skills to coordinate with internal teams and external stakeholders

Flexibility: Ability to travel across locations as needed to oversee campaign execution and troubleshoot issues in real time

Why Join Openhouse

• Dynamic Work Environment: Play an integral role in a fast-growing brand with plenty of room for growth and creativity
• Immediate Impact: Take ownership of Openhouse's BTL campaigns across multiple locations and see the direct impact of your efforts
• Collaborative Culture: Work alongside a passionate and supportive team who values innovation and creativity

If you are ready to roll up your sleeves and bring Openhouse's BTL marketing to life across multiple locations, we want to hear from you!