Regional Sales Manager

Role Purpose

The Regional Sales Manager (RSM) will be responsible for driving sales growth and market expansion across the assigned geography through the dealer and distributor channel. The role involves leading a team of Territory Managers, strengthening channel partnerships, expanding market share, and ensuring effective execution of sales and marketing strategies aligned with regional crop patterns and business objectives.

Key Responsibilities

1. Sales & Revenue ManagementAchieve primary and secondary sales targets for the assigned region.Drive revenue growth through dealer and distributor network.Ensure monthly, quarterly, and annual sales target achievement.Monitor and improve product-wise sales performance and market share.

2. Channel ManagementAppoint, develop, and manage distributors and key dealers.Ensure healthy distributor ROI and working capital management.Monitor stock levels, liquidation, and secondary sales movement.Strengthen relationships with key trade partners and influencers

3. Team ManagementLead, mentor, and monitor a team of Territory Managers.Set clear KRAs and performance metrics.Conduct regular field visits for joint working and market coaching.Build a high-performance, result-oriented regional team.

4. Market & Crop UnderstandingStrong understanding of regional cropping patterns, crop cycles, and pest/disease trends.Develop sales strategies aligned with seasonal crop demand.Track competitor activities and market intelligence.Identify new product opportunities based on crop requirements.

5.Business Planning & ExecutionPrepare and execute regional sales plans and demand forecasts.Ensure effective implementation of promotional campaigns and farmer meetings.Coordinate with marketing for field demonstrations and demand generation programs.

6. Compliance & ReportingEnsure adherence to company policies, pricing guidelines, and credit norms.Submit accurate and timely MIS reports, sales forecasts, and market updates.

Required Experience & Qualifications

1.Graduate in Agriculture (B.Sc. Agriculture preferred) or related field.

2.MBA in Sales/Marketing preferred.

3.8-15 years of experience in agrochemical/agri-input industry.

4.Proven experience in managing dealer & distributor sales channel.

5.Prior experience handling a regional geography with team management exposure.

6.Strong understanding of regional crops and agronomic practices.

Key Competencies

Strong business acumen and commercial understanding

Deep knowledge of assigned geography and market dynamics

Leadership and team development skills

Channel relationship managementNegotiation and influencing ability

Data-driven decision making

Strategic thinking with execution focus

Preferred Profile

Candidate should have handled similar geography earlier.

Strong network within dealer and distributor ecosystem.

Demonstrated success in scaling regional business.

Ability to travel extensively within assigned region.