Regional Sales Manager-Aluminium Formwork

Job Title: Regional Sales Manager (RSM) – Aluminium Formwork

Department: Sales & Business Development

Reporting To: National Sales Head / Business Head

Location: As per region

Job Purpose

To drive sales, market expansion, and revenue growth for Aluminium Formwork systems by managing regional sales operations, key client relationships, and channel partners.

Key Responsibilities

1. Sales & Revenue Generation

Achieve regional sales targets for Aluminium Formwork systems 

Develop and execute sales strategies for project-based and institutional sales 

Identify new business opportunities in construction, real estate, and infrastructure sectors 

2. Business Development

Generate leads from builders, developers, contractors, and consultants 

Conduct site visits and technical discussions with clients 

Promote Aluminium Formwork solutions against traditional systems 

3. Client Relationship Management

Build and maintain strong relationships with key clients and stakeholders 

Handle negotiations, commercial discussions, and order closures 

Ensure customer satisfaction and repeat business 

4. Channel & Dealer Management

Appoint and manage dealers/distributors in the region 

Support channel partners in achieving sales targets 

Conduct product training and joint sales activities 

5. Team Management

Lead and manage a team of Area Sales Managers / Sales Executives 

Set targets, monitor performance, and provide guidance 

Ensure proper reporting and CRM usage 

6. Market Intelligence

Track competitor activities, pricing, and market trends 

Provide feedback to management for product and pricing strategy 

Identify new market segments and applications 

7. Coordination & Reporting

Coordinate with design, production, and logistics teams for project execution 

Prepare sales reports, forecasts, and MIS 

Ensure timely payment collections from clients 

Key Performance Indicators (KPIs)

Achievement of sales targets (monthly/quarterly/yearly) 

New client acquisition 

Order conversion ratio 

Collection efficiency 

Dealer network expansion 

Team performance & retention 

Qualifications & Experience

Bachelor's degree in Engineering / Business / Marketing 

8–15 years of experience in formwork, scaffolding, or construction equipment sales 

Proven track record in project sales and B2B sales 

Required Skills

Strong negotiation and closing skills 

Technical understanding of Aluminium Formwork systems 

Leadership and team management 

Excellent communication and presentation skills 

CRM and MS Office proficiency 

Preferred Industry Background

Aluminium Formwork (MIVAN system) 

Scaffolding / Formwork 

Construction equipment / Building Materials