Digital Marketing Manager

Job Title: Senior Manager – Digital Marketing

Location: Mumbai

Experience: 8–10 years

Company Overview:

A fast-growing AI-led cybersecurity company delivering cutting-edge mobile threat defense solutions for regulated industries. Recently raised ₹76 Cr in Series A funding to support global growth and product innovation.

Role Overview:

We are looking for a strategic and execution-focused digital marketing leader with strong experience in B2B marketing, specifically for cybersecurity and IT SaaS products. The role involves owning digital campaigns, content, analytics, and lead generation across multiple channels.

Key Responsibilities:

• Develop and lead end-to-end B2B digital marketing strategies for SaaS cybersecurity products
• Plan and optimize multi-channel campaigns (LinkedIn, Google Ads, SEO/SEM, email, PPC)
• Create and manage technical content including blogs, thought leadership, and product positioning
• Oversee website updates, SEO strategy, and web analytics for continuous optimization
• Collaborate with internal teams and external agencies to ensure timely execution

Must-Have Skills:

• Proven success in cybersecurity or IT SaaS product marketing
• Strong track record in B2B lead generation and campaign performance
• Expertise in tools like Google Analytics, AdWords, and marketing automation platforms
• Excellent communication, storytelling, and project management capabilities