Job Description
Regional Sales Manager (RSM) – Aluminium Formwork
Department: Sales & Business Development
Reporting To: National Sales Head / Business Head
Location: As per region
Job Purpose
To drive sales, market expansion, and revenue growth for Aluminium Formwork systems by managing regional sales operations, key client relationships, and channel partners.
Key Responsibilities
1. Sales & Revenue Generation
• Achieve regional sales targets for Aluminium Formwork systems
• Develop and execute sales strategies for project-based and institutional sales
• Identify new business opportunities in construction, real estate, and infrastructure sectors
2. Business Development
• Generate leads from builders, developers, contractors, and consultants
• Conduct site visits and technical discussions with clients
• Promote Aluminium Formwork solutions against traditional systems
3. Client Relationship Management
• Build and maintain strong relationships with key clients and stakeholders
• Handle negotiations, commercial discussions, and order closures
• Ensure customer satisfaction and repeat business
4. Channel & Dealer Management
• Appoint and manage dealers/distributors in the region
• Support channel partners in achieving sales targets
• Conduct product training and joint sales activities
5. Team Management
• Lead and manage a team of Area Sales Managers / Sales Executives
• Set targets, monitor performance, and provide guidance
• Ensure proper reporting and CRM usage
6. Market Intelligence
• Track competitor activities, pricing, and market trends
• Provide feedback to management for product and pricing strategy
• Identify new market segments and applications
7. Coordination & Reporting
• Coordinate with design, production, and logistics teams for project execution
• Prepare sales reports, forecasts, and MIS
• Ensure timely payment collections from clients
Key Performance Indicators (KPIs)
• Achievement of sales targets (monthly/quarterly/yearly)
• New client acquisition
• Order conversion ratio
• Collection efficiency
• Dealer network expansion
• Team performance & retention
Qualifications & Experience
• Bachelor's degree in Engineering / Business / Marketing
• 8–15 years of experience in formwork, scaffolding, or construction equipment sales
• Proven track record in project sales and B2B sales
Required Skills
• Strong negotiation and closing skills
• Technical understanding of Aluminium Formwork systems
• Leadership and team management
• Excellent communication and presentation skills
• CRM and MS Office proficiency
Preferred Industry Background
• Aluminium Formwork (MIVAN system)
• Scaffolding / Formwork
• Construction equipment / Building materials
