Quality Assurance Automation Engineer - Salesforce Testing

VAYUZ Technologies

Hyderabad, India

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Posted 2 days ago
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Job Description

Description

Key Responsibilities :

Campaign QA & Validation
Perform end-to-end quality assurance for marketing campaigns before deployment.
Validate campaign assets such as emails, landing pages, forms, and campaign structures.
Verify segmentation logic, dynamic lists, suppression rules, and audience targeting accuracy.
Journey & Automation Testing
Test Engagement Studio journeys for correct entry criteria, branching logic, triggers, and workflow conditions.
Validate automation rules, scoring mechanisms, and lifecycle campaign logic.
Ensure that marketing automation workflows function as intended throughout campaign lifecycle stages.
Email Validation & Deliverability Testing
Validate email templates for accuracy in personalization tokens, dynamic content, and links.
Conduct cross-device and cross-client rendering tests using tools such as Litmus or Email on Acid.
Verify deliverability readiness, suppression handling, unsubscribe functionality, and compliance with spam regulations.
Campaign Deployment Readiness
Ensure campaigns are properly configured and ready for launch, including scheduling, asset linking, and audience targeting.
Maintain QA checklists and deployment readiness documentation.
Collaborate with campaign developers to identify and resolve configuration or automation issues prior to launch.
Post-Deployment Monitoring & Issue Resolution
Validate campaign performance and automation accuracy after deployment.
Identify, troubleshoot, and document issues such as workflow failures, segmentation mismatches, or automation errors.
Provide recommendations to improve campaign robustness, reliability, and QA processes.

Required Skills & Qualifications

Marketing Automation Expertise : Proven experience with platforms like Salesforce MCAE (Pardot) or similar marketing automation systems.
QA & Testing : Solid understanding of campaign QA processes, test planning, and deployment validation.
Email Testing Tools : Hands-on experience with Litmus, Email on Acid, or equivalent tools for rendering and deliverability testing.
Analytical & Communication Skills : Excellent attention to detail, analytical mindset, and clear cross-team communication abilities.
Technical Knowledge : Understanding of marketing automation workflows, campaign segmentation principles, and performance monitoring.
Documentation & Governance : Ability to maintain thorough QA documentation and ensure alignment with compliance and governance standards.

Preferred Certifications