Job Title: Promo Producer - AI & Performance Promos
Location: BengaluruExperience: 2–4 Years
Core Stack: Scriptwriting + AI Visual Generation (Midjourney/Runway/Pika/Leonardo) +
Performance Marketing Sense.
The Mission
At Kuku FM, we are turning ears into eyes. As a Creative Producer (AI & Promos), your job
is to create Scroll-Stopping trailers for our top audiobooks. You will take a high-drama
audio script, write a killer promo hook, and use Generative AI to build a cinematic world that
didn't exist yesterday.
Your trailers are the frontline of our growth - they are the reason a user stops scrolling and
starts listening.
What You'll Do
- High-Stakes Scripting (The Hook)
- Extract the viral soul of an audio show and condense it into a 60-120 second
high-tension script.
- Master the 3-Second Rule: Craft openings that grab attention before the user can
swipe away.
- Write compelling CTA (Call to Action) copy that converts viewers into listeners.
- AI Visual Direction (The Prompting)
- Prompt Engineering: Use AI tools (Midjourney, Leonardo, Runway, etc.) to generate
high-quality, consistent character art and cinematic backgrounds that match the
audio's mood.
- Visual Storyboarding: Create a visual mood board for every promo, ensuring the
AI-generated assets tell a cohesive story.
- Tech-Forward Creation: Stay at the bleeding edge of AI video tools to bring static
images to life (Lip-sync, motion effects, etc.).
- The Editor-Director Loop
- Collaborate with Video Editors to sync your AI visuals with the script and sound
design.
- Direct the pacing, typography, and vibe of the final video to ensure it feels like a
premium OTT trailer.
- Performance Optimization
- Analyze CTR (Click-Through Rates) and CPI (Cost Per Install) data to understand
what visuals are working.
- Run A/B tests: Does a Horror hook work better with a jump-scare visual or a
psychological AI-generated landscape
Who You Are
- The Hybrid: You are 50% Writer, 50% AI Artist. You think in words but see in
prompts.
- The OTT Junkie: You understand the tropes of Indian soaps, thrillers, and masala
movies.
- Native Storyteller: Exceptional command over Hindi / English . You know the difference between a good line and a punchy line.
- Data-Informed: You don't get offended by data. If a trailer fails, you iterate and
prompt again.
Your promos consistently hit below-average CPI targets for the marketing team.
Visual Benchmark You've established a unique Kuku FM Visual Style using AI that looks better than
high-budget live-action shoots.
Speed to Market You've optimized the workflow from Script to AI-Ready Assets in under 48 hours.
Skills: video,visuals,promo
