Product Marketing Specialist

Please read the entire JD before applying.

Are you tired of generic job posts that lack transparency and leave you wondering about your role, growth opportunities, and the interview process

At Skai Lama, we do things differently. We believe in providing all the information upfront so you can make an informed decision about joining us.

What's the role

As a Product Marketing Specialist, you'll be focused on product storytelling, lifecycle marketing (onboarding & retention), feature launches, newsletters, long-form content, case studies, and sales enablement across multiple apps. We value high agency, provide room for creativity & experimentation and offer strong growth potential toward a broader Marketing role. The interview process is designed to conclude within 10 days.

So, What's Skai Lama

We help E-commerce and D2C Brands worldwide increase Average Order Value, Conversion and Retention. With a suite of four Shopify Apps and more in development, we currently serve over 15,000+ E-commerce stores globally.

Where are we in our journey

We're a 40 Member team that's built 7 Shopify Apps over the last 4 years. We're bootstrapped and profitable, and intend to control our own destiny. We're currently in the middle of a transition to becoming an AI-Native Org, and if you can bring those skills to the Customer Support Function, you'll be a perfect fit for us.

The role & what we are looking for

At Skai Lama, we value your growth and believe in providing opportunities for career advancement. Your key role at Skai Lama (to begin with) will be to help scale the product marketing function. As of now, the product marketing function is primarily focused on announcing our big features and some basics of lifecycle marketing. As we've built more depth on our products, we believe that the product marketing function needs to be a dedicated role that helps us take our product's store to the world across different channels. Some of your responsibilities will be:

• Develop a deep understanding of the pain points that our Apps solve for E-commerce brands
• Translate product capabilities into clear, benefit-driven messaging for merchants
• Write both short-form and long-form product content (feature announcements, newsletters, case studies)
• Maintain and update onboarding flows and execute retention marketing campaigns/flows
• Execute monthly newsletters and feature announcement emails; own end-to-end feature launch execution and maintain a launch calendar
• Create sales enablement content (one-pagers, demo stores, decks) and write case studies
• Collaborate closely with product, design, and marketing teams to keep communications consistent across channels

Must Haves:

• Excellent written and verbal communication skills in English.
• Previous experience in a creative field or marketing function
• Understanding of B2B SaaS
• 1 to 4 Years of Experience

Team, culture & stuff

Yeah yeah, every company out there writes about values and culture that are great to hear, but are rarely practiced internally.

Not us. Here are some of our core values to give you a sense of who we are as a team:

• Customer First. In Business, especially SaaS, only way to win is by truly being customer first. Unless we can identify and build what customers want, it'll never work. We need to obsess about customers. Every decision that we make should be kept while keeping the Customer at the centre of our universe.

• Create the AI Powered Future - Embrace AI. To learn. To Deliver value to Customers. To fire yourself from a job. The only way to survive in the post AI world is to figure out how to unleash AI in every aspect of our jobs. We win if we can do this with an open mind. At the individual level. At the team level. At the product level. At the org level. AI is how we survive. AI is how we thrive.

• Master the Details, Master the Craft. Caring about the craft is the only way to stand out in the post AI world. Everyone can get shoddy job done, thanks to AI. We have to pride in our work and make sure its our best possible work put out for our customers to experience. The organization can't afford to have folks cutting corners. We perfect our craft by setting a high bar. For Us and For people we work with.

• Quality with Velocity - Seems counter-intuitive to have both Obsessing over details and Speed in our value system. All we need to do is pick less things to work on, but the ones you do, obsess over the details. With AI, its easy to be fast while caring about the details. Speed + Craft is a muscle that we can build and compound over decades

• Act with Agency and Respect - We take initiatives and drive results (high agency), it doesn't matter what your role is, high agency is the single biggest factor of a successful career. With Agency comes respect. We'll always act with deep respect for our customers and team members. This includes valuing everyone's time, collaborating authentically, enabling each other, and being reliable and transparent in our commitments. Ultimately, our success is a collective effort – it's about We, not You vs Me. There's no place for petty politics, inter-team rivalries, ego battles at Skai Lama.

• Experiments Fail, People Don't. At Skai Lama, you will never, ever be questioned for making a mistake for the first time. We only care about not repeating the same mistake Why is this important Because at the core, companies are built with rapid experimentation. And rapid experimentation results in rapid failures. We are all for experiments failing. As they say, you either win or you learn. When we do fail, its not the people who failed. It's the experiment that failed, and through iteration, we'll figure out a way to win.

• Document. Document. Document. Without Documenting, we can't leverage AI to delivery compounded returns. Documentation is how we win in the long term. All of us need to OBSESS over documentation, playbooks, processes. Push each other to do this. In the short term, its painful, but that's the only way to win long term. Non-negotiable in order to be successful in the kind of business we are building.

Not convinced yet Okay, here's the fun stuff:

• We're fully remote in India. Work from wherever you want.
• Two Off-sites in a Year - A working offsite and a vacation offsite.
• Health Insurance & Gratuity

What's the interview process like

We have a 10-day process wherein we ensure that we roll-out the offer in 10 days.

Here's what the process looks like:

Step 1: You apply for the job by filling out this form - https://equip.co/job-posts/BMxWiK/

Step 2: First Round Video Interview - Led by AI

Step 3: Assignment Round

Step 4: Live Video Interview to Discuss Assignment and Culture Fit

Step 5: Job Offer (contingent on the above steps).

Step 6: Welcome to SkaiLama!

If this role's for you, we'd love to hear from you - https://equip.co/job-posts/BMxWiK/