About EnKash
EnKash is a leading B2B fintech company revolutionizing corporate spend management and payments. It offers a unified platform for payables, receivables, corporate cards, and expense management. Backed by key RBI licenses including Payment Aggregator and PPI Issuer, EnKash enables businesses to automate financial operations with compliance and control.
About the Role
We are looking for a dynamic Product Marketing Specialist to drive go-to-market strategies, build compelling product narratives, and enable revenue teams for EnKash's product suite. This role will play a critical part in shaping product positioning, driving adoption, and bridging the gap between product, marketing, and sales.
Key Responsibilities
- Go-to-Market Strategy & Execution: Own and execute GTM plans for product launches, enhancements, and cross-sell campaigns in collaboration with Product, Sales, Growth, and Brand teams.
- Product Positioning & Messaging: Develop differentiated positioning, messaging, and value propositions tailored to multiple personas; create impactful collateral including solution briefs, decks, and battlecards.
- Market & Customer Insights: Conduct competitive analysis, industry research, and customer interactions to identify trends and inform product strategy and roadmap decisions.
- Sales Enablement: Design training programs, playbooks, and toolkits to empower Sales and BD teams; create conversion-focused assets such as case studies and objection-handling guides.
- Performance Tracking & Optimization: Partner with growth and analytics teams to track funnel metrics, measure impact, and continuously optimize campaigns and product adoption strategies
What We're Looking For
- 2-5 years of experience in product marketing, GTM, or product strategy roles within fintech, SaaS, or B2B tech.
- Strong ability to simplify complex concepts into clear, compelling narratives for diverse audiences.
- Analytical mindset with experience using data to drive decisions and measure performance.
- Proven experience working in cross-functional environments with product, sales, and marketing teams.
- Excellent communication and presentation skills, both written and verbal.
- High ownership, curiosity, and a bias for action with an experimental approach to problem-solving.
Nice to Have
- Exposure to payments, fintech, or finance automation domains.
- Familiarity with tools such as HubSpot, Mixpanel, Notion, Figma, or similar platforms.
- Background in content marketing, storytelling, or product-led growth initiatives.
Why Join EnKash
- Opportunity to shape GTM strategy for a high-growth fintech platform
- Work at the intersection of product, marketing, and revenue
- High ownership role with direct impact on business growth
How to Apply
Send your resume to: [Confidential Information]
