About the Company
We are looking for a Product Marketing Specialist to own integrated brand and product marketing for multiple products and brands.
About the Role
You will drive positioning, messaging, and go-to-market strategy, optimize content and product experiences, and support sales enablement to accelerate growth and engagement.
Responsibilities
- Develop and execute integrated marketing strategies across website, product surfaces, lifecycle campaigns, and social channels to improve product discovery and engagement.
- Lead content and product optimization using search intent, behavioral analytics, and funnel insights to maximize engagement, retention, and returning users.
- Build product positioning and GTM messaging frameworks for launches, campaigns, and sales initiatives; create landing pages, narratives, and campaign assets aligned with growth KPIs.
- Initiate and execute B2B marketing events and programs to strengthen category authority across multiple global markets.
- Partner with Product, Growth, and Sales teams to define ICPs, unify messaging, and align marketing initiatives with customer and market insights.
- Enable revenue teams with targeted collateral and messaging, improving pipeline conversion and outreach effectiveness.
Qualifications
- 2–4 years in Product Marketing / B2B Marketing (SaaS or AdTech preferred)
- Proven experience in content-led marketing, GTM launches, and sales enablement in Adtech.
- Strong analytical skills to leverage behavioral data, SEO, and funnel insights
- Excellent writing and storytelling skills with ability to simplify complex concepts
- Experience managing multiple brands or products simultaneously
Required Skills
Why Join Us
- Work at the intersection of marketing, strategy, and relationship-building in a fast-growing AdTech company.
- Take ownership of creative, data-driven campaigns that directly influence business growth.
- Collaborate across teams to deliver meaningful brand experiences through digital and event channels.
- Be part of a team that values initiative, creativity, and measurable impact.
