Product Marketing Manager

We are CirrusLabs. Our vision is to become the world's most sought-after niche digital transformation company that helps customers realize value through innovation. Our mission is to co-create success with our customers, partners and community. Our goal is to enable employees to dream, grow and make things happen. We are committed to excellence. We are a dependable partner organization that delivers on commitments. We strive to maintain integrity with our employees and customers. Every action we take is driven by value. The core of who we are is through our well-knit teams and employees. You are the core of a values driven organization.

You have an entrepreneurial spirit. You enjoy working as a part of well-knit teams. You value the team over the individual. You welcome diversity at work and within the greater community. You aren't afraid to take risks. You appreciate a growth path with your leadership team that journeys how you can grow inside and outside of the organization. You thrive upon continuing education programs that your company sponsors to strengthen your skills and for you to become a thought leader ahead of the industry curve.

You are excited about creating change because your skills can help the greater good of every customer, industry and community. We are hiring a talented to join our team. If you're excited to be part of a winning team, CirrusLabs ( http://www.cirruslabs.io ) is a great place to grow your career.

LockThreat is CirrusLabs GRC product platform. It helps organizations strengthen governance, risk, and compliance programs by connecting to internal and external systems, improving visibility into control posture, and supporting compliance readiness with structured workflows and reporting.

Experience - 3-6 years

Location - Bengaluru/Hyderabad/Mangalore

Shift timings: US Shift (6.30 PM - 3.30 AM IST, with few hours of overlapping)

Own the content strategy across blog, website, LinkedIn, newsletter, and campaigns.

Create high-quality content: thought leadership, product explainers, case studies, guides, landing pages, and social content.

Partner with internal experts to translate insights into crisp, compelling narratives.

Build an editorial calendar that supports GTM goals and drives measurable engagement.

Product Marketing

Own positioning and messaging for key services and offerings clear, differentiated, and aligned to ICP pain points.

Develop personas, use cases, and value propositions that reflect real customer workflows.

Produce product one-pagers, pitch decks, FAQs, feature briefs, and sales enablement assets.

Support launches by coordinating messaging, content, and cross-functional readiness.

You will help shape how the market understands LockThreat our GRC platform through clear messaging, customer narratives, and enablement that reflects real compliance and security workflows.

Sales Enablement :

• Equip sales and revenue teams with battlecards, competitive briefs, talk tracks, and objection handling.
• Gather customer and prospect insights to sharpen messaging and improve conversion.
• Analyze win/loss trends and feedback to refine positioning and strengthen GTM performance.

Market & Customer Insights :

• Conduct ongoing market, competitor, and ICP research to inform strategy and content.
• Turn customer interviews and feedback into insights that influence messaging and product direction.
• Monitor GTM performance to understand what content and narratives drive intent and pipeline.

What You Bring :

• 36 years of experience in content marketing, product marketing, or similar roles.
• Required: B2B SaaS experience; ideally in Cybersecurity, GRC, Compliance, or adjacent markets.
• Strong writing skills. You can break down complex topics simply and compellingly.
• Experience developing personas, value props, and product narratives. Ability to collaborate deeply with product, sales, and leadership teams.
• High ownership mindset and the ability to manage multiple projects simultaneously.
• A curiosity for customer problems and how GTM systems actually work.