Core Responsibilities
1. Positioning & Product Marketing (The Brain)
- Define the Narrative: Transform technical features into high-impact value propositions for Product Managers and Growth Leads
- Enablement Assets: Create the Sales Machinepitch decks, case studies, landing pages, and ROI Calculators that show the impact of rewards on user LTV
- Vertical Playbooks: Develop specific GTM strategies
2. Demand Generation & Campaigns (The Engine)
- Lead Generation: Design and execute multi-channel campaigns (LinkedIn, Meta, Google, community forums, etc) to drive high-quality inbound leads.
- Content-Led Growth: Produce high-value Lead Magnetswhitepapers, blog posts, and Incentive Playbooks that establish as a thought leader in the loyalty space.
- Performance Tracking: Own the marketing funnel from Click to Qualified Lead. Use data to optimize CAC (Customer Acquisition Cost) and lead quality.
3. Product-Led Growth & Lifecycle (The Heart)
- Onboarding Optimization: Work with the product team to refine the self-serve signup flow for our no-code portal.
- Nurture Automation: Build email and WhatsApp drip sequences to convert website visitors into active platform users.
- Community Engagement: Represent in No-Code, Product, and Founder communities to build organic awareness and referral loops.
The Ideal Profile
- The Generalist Toolkit: You are as comfortable writing a technical blog post as you are setting up a LinkedIn Ad campaign or analyzing a conversion funnel
- B2B SaaS Background: 4+ years of experience, ideally in Fintech, MarTech, or Developer Tools. You understand the mid to long-tail consumer tech market.
- No-Code Enthusiast: You don't wait for developers. You can build landing pages (Webflow/Framer), set up automations (Zapier), and run experiments independently.
- Results-Oriented: You don't just care about brand awareness; you care about Pipeline and Revenue.
