We are looking for a dynamic Assistant Product Marketing Manager with a passion for mobile apps and B2C products. This role will play a key part in product ideation, go-to-market strategy, and growth, driving the success of our digital products from launch to scale.
Role & Responsibilities
Product Ideation & Market Research
- Collaborate with cross-functional teams to ideate new mobile app products
- Conduct market research and trend analysis to identify opportunities
- Perform competitor analysis to define positioning and differentiation
Go-to-Market (GTM) Strategy
- Develop and execute end-to-end GTM strategies for product launches
- Align marketing initiatives with product features and user value propositions
- Drive successful product launches and adoption
User Lifecycle & Growth
- Own strategies across the user lifecycle – acquisition, engagement, and retention
- Use data-driven insights to improve user experience and performance
- Drive growth initiatives to scale user base and engagement
Performance Marketing & Optimization
- Plan and execute A/B testing to optimize campaigns and KPIs
- Implement App Store Optimization (ASO) strategies to improve discoverability
- Continuously track and improve campaign performance and conversions
Stakeholder Management
- Work closely with Product, Design, Sales, and Growth teams
- Collaborate with external partners and vendors for execution
- Ensure alignment across teams for successful product delivery and marketing impact
Ideal Candidate
- 2+ years of experience in product marketing for digital/B2C products
- Hands-on experience in pre-launch and post-launch marketing (GTM, positioning, user research)
- Experience in launching or scaling mobile apps (preferably iOS)
- Strong understanding of user lifecycle, growth metrics, and app marketing
- Excellent analytical, strategic, and communication skills
Preferred Background
- Experience in B2C tech product companies (Fintech, EdTech, AdTech, TravelTech, etc.)
- Candidates from pure e-commerce or service-led platforms will not be considered
Important Notes
- Maximum 5 years of total experience
- Minimum 2 years stability per role preferred
Why Join
- Work on high-impact mobile products
- Opportunity to drive end-to-end product marketing and growth
- Collaborative, fast-paced and learning-driven environment
Perks & Benefits
- Flexible work hours & leave policies
- Insurance coverage for you and your family
- Maternity/Paternity benefits & adoption support
- Interest-free loans & salary advance
- Team off-sites, celebrations & concierge services
- Fully equipped gym & education sponsorship programs
