Product Manager

Own and evolve our B2B RTCDP capability end to end - delivering governed customer/account profiles, scalable integrations, and actionable segments that drive measurable business outcomes. This role stewards RTCDP's B2B strengths (account level profiles, buying groups) and its built in governance controls, aligning the platform to enterprise data strategy and marketing activation

Primary Responsibilities:

• Data structure & identity. Define B2B XDM (account, person, opportunity, buying group), relationship mappings, and identity stitching rules; publish the data dictionary and profile governance matrix. Focus on ingesting only value add data aligned to enterprise strategy
• Integrations & activation. Prioritize initial sources (CRM, marketing automation, web, events, firmographic/intent) and destinations (media, marketing automation, CRM); set SLAs for data freshness and segment activation; validate end to end with business users and align reporting approach (incl. CJA)
• Governance & operating model. Stand up roles, handoffs, intake (Workfront templates), and rules of engagement for self service; enforce Adobe policy labels/consent
• Roadmap & enablement. Publish a quarterly RTCDP roadmap focused on outcomes; drive training (e.g., vendor learning and the Adobe Real Time CDP Roadmap Webinar) and convert vendor feature updates into backlog items
• Model stewardship. Version, deprecate, and govern schemas; tune identity rules based on profile health signals
• Integration & activation expansion. Grow source/destination footprint; maintain runbooks; monitor SLAs; mature buying group and ABM use cases
• Governance & compliance. Enforce usage labels and policy checks; refresh self service guardrails; align Adobe scope with enterprise platforms (e.g., PADU/MDP)
• Roadmap management & stakeholder engagement. Maintain a value based backlog, publish release notes, and run quarterly planning with Architecture, Data Governance, MarTech Eng, Analytics, and LoB partners

Qualifications – External

Required Qualifications:

• graduate degree or equivalent experience
• 5+ years in product ownership/management for enterprise data or martech; 2+ years hands on with Adobe RTCDP/AEP in B2B or hybrid contexts
• Solid B2B data modeling & identity resolution (account-person) and XDM experience; ability to define governed attribute catalogs
• Knowledge of integration and activation patterns across paid media, email/marketing automation, and CRM; familiarity with enterprise data platforms
• Practical data governance expertise (consent/usage labels, enforcement) and operating model design for self service teams

Preferred Qualifications:

• Exposure to Adobe Customer Journey Analytics (CJA) or Marketo
• Inclusive design awareness (e.g., WCAG aligned practices) to ensure experiences are accessible; recommended by internal guidance like post-assessment support