Product Innovation & Sourcing Manager – Consumer Brand (Glasafe)

Company Description

Glasafe is a premium lifestyle brand dedicated to transforming everyday moments through elegant and innovative glassware. Our product range goes beyond aesthetics, blending quality, durability, and confident design to enhance daily living. From savoring your favorite beverages to storing meals and kitchen essentials, Glasafe products add a touch of sophistication to every occasion. Our mission is to redefine the ordinary and create extraordinary experiences in homes worldwide. Join us in shaping the future of premium glassware innovation.

Role Description

Drive new product launches by identifying high-potential categories, developing products with manufacturers, and ensuring strong market fit.

The Product Innovation & Sourcing Manager will be responsible for leading the development, sourcing, and launch of innovative products that align with Glasafe's premium brand values. This on-site, full-time role is based in Bengaluru. Responsibilities include collaborating with design and manufacturing teams, identifying and negotiating with suppliers, overseeing product lifecycle stages, managing budgets, and continuously exploring market trends to identify new opportunities for innovation and product enhancement.

Key Responsibilities:

Identify new product opportunities for Glasafe

Conduct market & competitor research

Work with factories to develop samples

Evaluate product-market fit and pricing strategy

Manage product lifecycle from idea → launch

Coordinate with marketing for positioning

Preferred Background:

3–7 years in D2C / consumer brands / e-commerce

Experience with sourcing (India/China)

Strong analytical + creative thinking