Role Overview
CRAFVÉ is seeking a Product Designer to lead the conceptualization and development of innovative, market-ready products across corporate gifting, home decor, and consumer gifting categories.
The ideal candidate will possess a strong balance of creative design capabilities, commercial awareness, and manufacturing understanding, with the ability to translate ideas into scalable, production-ready solutions.
Key Responsibilities
1. Product Design & Development
- Conceptualize and design products across:
- Corporate gifting and branded merchandise
- Trophies and mementos
- Home decor and religious products
- Consumer gifting products for e-commerce platforms (Amazon, D2C)
- Develop original product concepts on a regular basis, ensuring differentiation and relevance to market demand
- Create detailed design files and specifications ready for production
2. Design for Manufacturing
- Design products aligned with in-house manufacturing capabilities, including:
- Wood (Pine, MDF, Rubber Wood)
- Acrylic, glass, and metal
- UV printing, laser cutting, CNC routing
- Optimize designs for:
- Material efficiency
- Ease of production and assembly
- Cost-effectiveness in bulk manufacturing
- Work closely with the production team to ensure feasibility and execution accuracy
3. Market & Trend Analysis
- Conduct ongoing research on:
- Corporate gifting trends
- Consumer behavior in home decor and gifting
- E-commerce trends and product performance
- Propose new product ideas based on market demand, seasonality, and competitive analysis
4. Prototyping & Iteration
- Develop prototypes and samples for evaluation
- Refine designs based on feedback from internal teams and clients
- Ensure continuous improvement in design quality and functionality
5. Packaging & Product Presentation
- Design premium, functional packaging solutions
- Ensure packaging aligns with:
- Brand positioning
- Logistics and protection requirements
- Cost constraints
6. Cross-Functional Collaboration
- Collaborate with:
- Sales team for client requirements and customization needs
- Production team for feasibility and execution
- E-commerce team for product listings and performance insights
Qualifications & Skills
Educational Qualification
- Bachelor's degree in Design, Industrial Design, or a related field
Experience
- 1–3 years of experience in product design, industrial design, or related fields
- Experience in gifting, merchandising, packaging, signage, or print industry will be preferred
Technical Skills
- Proficiency in:
- Adobe Illustrator
- CorelDRAW
- Adobe Photoshop
- Basic understanding of 3D design tools (e.g., SketchUp, Fusion 360) is an added advantage
Core Competencies
- Strong design sensibility with attention to detail
- Understanding of materials, finishes, and fabrication processes
- Ability to think commercially and strategically
- Strong problem-solving and execution capabilities
- Ability to work in a fast-paced, production-driven environment
Performance Expectations (KPIs)
- Development of new product concepts on a regular basis
- Conversion of designs into production-ready SKUs
- Contribution to development of high-selling products (B2B & B2C)
- Reduction in design-related production errors
Compensation
- As per industry standards (based on experience and capability)
About CRAFVÉ
CRAFVÉ is a premium gifting and home decor brand backed by strong in-house manufacturing capabilities across wood, acrylic, and advanced print processes. The company serves both corporate clients and direct consumers, delivering design-led, scalable products across India.
Application Process
Interested candidates are requested to share their updated resume and portfolio at:
[Confidential Information]
Note: Applications without a portfolio will not be considered.
