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Randstad

principal specialist, digital marketing.

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Job Description

Every year, we help hundreds of thousands of people find rewarding jobs in the ever-changing world of work.We understand the importance of a job in peoples lifes and we want to help them find work that feels good. And we'll help them continue to grow as their needs and ambitions change.At Randstad, our value comes from our people and that is why we put them first. We are proud of our learning culture and career architecture framework that encourages ours team to develop both personally and professionally.We believe that talent grows when presented with opportunity and this is why we encourage our people to think beyond their role. We have created a culture that enables talent to flourish, encouraging entrepreneurship, fostering team spirit, and continually building mutual trust.
. Launches, monitors and optimizes digital marketing campaigns and programs in line with the company's overall marketing objectives
. Implements search engine optimization (organic performance) best practices for website content and supports search engine marketing (SEM) campaigns by optimizing ad copy and monitoring. Conducts keyword research and competitive analysis to inform content and optimization efforts ...
. Leads the analysis of online conversions an trends related to own and external channels, identifying key insights and opportunities to inform and refine digital marketing tactics
. Contributes to the implementation of improvements to the organization's own and external channels
. Prepares reports and presentations that communicate performance metrics and offers insights into key drivers of results
. Monitors Return on Ad Spend (ROAS) of paid campaigns on different channels and optimize each campaign in a timely manner to maximize ROAS.
. Supports the execution of the company's talent engagement programs by setting up and enhancing talent engagement on own channels and driving user engagement
. Ensures compliance with data privacy regulations, such as General Data Protection Regulation (GDPR), in all digital marketing activitiesGrade Descriptor
. Requires in-depth conceptual and practical knowledge in own discipline and basic understanding of related disciplines
. Solves a range of problems through applying technical and/or functional experience and guided by precedents
. May lead small projects or project steps within a broader project
. Works independently, receiving guidance on complex and unprecedented problems
. Provides support and guidance to team members
. Impacts quality and effectiveness of customer, operational, project/program or service activities within own team and other related teams
. Exchanges complex information with others, potentially guiding and persuading othersIs this the job for you We would love to hear from you! Please apply directly to the role and we will get in touch with you.

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About Company

Randstad is the global leader in the HR services industry. By serving as a trusted human partner in today's technology-driven world of talent, we help people secure rewarding jobs and stay relevant in the ever changing world of work. Randstad was founded in 1960 and is headquartered in Diemen, the Netherlands.

Job ID: 143712457

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