At Trackier, we're building SaaS (software as a service) products that are used in more than 20+ countries across the world. Over the last 9 years, Trackier has helped create industry standards in Performance Marketing and Mobile Marketing products and have helped brands grow their website conversions through partners by our suite of products across Performance, eCommerce, Mobile.
Trackier is Customisable Performance Marketing Software used by Ad Networks, Agencies and Advertisers to manage publisher relations. The Trackier Performance Marketing Platform enables you to create, automate, measure, and optimize all of your marketing Campaigns, Publishers, and advertisers, creatives and conversions in one place.
We are looking for a proactive and detail-oriented PR Associate to support our public relations and communications initiatives. The candidate will play a key role in executing PR campaigns, managing media relations, and creating high-quality content to enhance brand visibility.
Key Responsibilities2. Content Development3. PR & Communications Execution4. Research & Reporting5. Administrative Support
- Media Relations
- Develop and maintain media lists and databases
- Identify and connect with relevant journalists, editors, and influencers
- Assist in media outreach, pitching, and follow-ups
- Monitor media coverage and prepare reports
- Support coordination of interviews, press briefings, and media interactions
- Draft press releases, articles, blogs, and media pitches
- Support content creation for social media and website updates
- Assist in planning and managing content calendars
- Proofread and edit communication materials
- Assist in planning and executing PR campaigns
- Coordinate with internal teams for content and approvals
- Maintain PR trackers, reports, and documentation
- Support brand visibility initiatives such as events, webinars, and podcasts
- Conduct research on industry trends and competitor activities
- Identify new PR and media opportunities
- Analyze campaign performance and prepare insights reports
- Maintain databases, contact lists, and outreach trackers
- Assist in event coordination and logistics
- Handle routine administrative tasks related to PR activities
Requirements
- Bachelor's or Master's degree in Public Relations, Journalism, Marketing, or related field
- 1 year to 3 years of relevant experience
- Excellent written and verbal communication skills
- Strong organizational and time-management abilities
- Proficiency in Microsoft Office (Word, Excel, PowerPoint)
- Familiarity with social media platforms such as LinkedIn, Twitter, and Instagram
- Ability to manage multiple tasks and meet deadlines
Preferred
- Exposure to B2B, SaaS, or tech industry PR
- Experience in media outreach and relationship management
- Basic understanding of content marketing and digital PR
Key Competencies
- Attention to detail
- Strong follow-up and ownership mindset
- Ability to work in a fast-paced environment
- Willingness to learn and adapt quickly
Benefits
- Medical Insurance
- 5 days working culture
- Best in industry salary structure
- Lucrative reimbursement policy
What the Candidate Will Gain
- Hands-on experience in PR and media relations
- Exposure to global marketing campaigns
- Opportunity to work closely with senior stakeholders
- Strong foundation in B2B and SaaS communications
