PR and Partnerships Assistant

Job Purpose:

The PR and Partnerships Assistant supports the delivery of premium customer experiences and PR initiatives for Galeries Lafayette India by coordinating on-ground activations, customer events, and selected media/influencer engagements. The role ensures that every customer- and media-facing interaction reflects the brand's luxury standards and marketing strategy.

Job Context & Major Challenges:

This role sits at the intersection of customer experience, events, and PR. Working with the PR & Partnerships Manager, CX & VM Manager, and Brand Marketing team, the CX & PR Assistant Manager operates on the front line of brand experience—both for end customers and for media/influencer stakeholders.

The Indian luxury customer demands attention to detail, personalisation, and seamless service, while media and influencers expect curated, differentiated experiences. The role must translate high-level plans into on‑ground execution with precision.

Major Challenges

• Managing multiple concurrent events and experiences with limited on‑ground resources.
• Ensuring flawless execution of experiences in a live retail environment with operational constraints.
• Maintaining consistent brand standards across staff behaviour, event set‑ups, and communication.
• Coordinating logistics for VIPs, media, and influencers who may have last‑minute schedule changes.
• Documenting, measuring, and reporting outcomes from experiential and PR initiatives.

Key Result Areas:

1. Customer Experience & Event Execution

• Coordinate implementation of CX initiatives and in‑store experiences defined by CX & VM Manager and Brand Marketing Head.

• Plan and execute customer events (launches, styling sessions, workshops, VIC evenings) end‑to‑end, including logistics, staffing, and vendor management.

• Ensure all touchpoints (invites, signage, hospitality, gifting) reflect the Galeries Lafayette luxury aesthetic.

• Liaise with store teams to minimise operational disruption during events while maintaining high service standards.

• Capture and share event highlights, feedback, and outcomes with stakeholders.

2. PR & Influencer Support

• Support PR & Partnerships Manager in organising media and influencer previews, store tours, and event participation.

• Manage guest lists, RSVPs, confirmations, and on‑ground hosting for media and influencer attendees.

• Coordinate logistics such as styling pulls, lookbooks, and wardrobe for shoots or appearances.

• Ensure accurate and timely sharing of assets (images, credits, brand information) with media and creators.

• Track deliverables (posts, articles, videos) and consolidate coverage reports.

3. Customer Communication & Feedback

• Coordinate with CRM and Digital teams on event invitations, reminders, and thank‑you communications to customers.

• Gather customer feedback post events and experiences through structured surveys or in‑person interactions.

• Consolidate feedback into clear insights and improvement recommendations for CX & VM and PR teams.

• Maintain updated databases of VICs and key event attendees for future engagement.

• Support NPS and CX measurement initiatives with timely on‑ground execution.

4. Operations, Logistics & Vendor Management

• Work with vendors for event set‑up, décor, F&B, entertainment, and technical requirements within approved budgets.

• Manage timelines and checklists to ensure readiness before each event or activation.

• Coordinate approvals and compliance for photography, videography, and third‑party brand presence in-store.

• Ensure adherence to safety, security, and store operation guidelines for all activities.

• Maintain organised documentation for all events including budgets, contracts, POs, and performance notes.

5. Internal Coordination & Reporting

• Serve as a key coordination point between PR, CX & VM, Brand Marketing, Retail, and Omni teams for experience‑related activities.

• Provide regular status updates on upcoming events and initiatives to relevant stakeholders.

• Prepare post‑event reports summarising attendance, media/influencer output, customer feedback, and key learnings.

• Maintain calendars and trackers for CX and PR activations, ensuring alignment with the broader marketing calendar.

• Support budgeting processes by tracking spends against estimates for CX and PR initiatives.

6. Self‑Development & Brand Culture

• Build strong knowledge of luxury service etiquette, event management best practices, and fashion trends.

• Learn from best‑in‑class global and local examples of luxury CX and PR experiences.

• Role model the Galeries Lafayette customer‑first ethos in all interactions with customers, media, and internal teams.

• Seek feedback from peers and managers to continuously improve execution quality.

• Contribute ideas for new experiential formats and engagement concepts.