CausalFunnel is actively seeking enthusiastic Marketing Specialist to join our growing team! This is a great opportunity for passionate and motivated individuals to gain hands-on experience in Digital Marketing in real word.
Key Responsibilities
As a Marketing Specialist, your primary responsibilities will include:
1. PPC (Pay-Per-Click) Ads Management (Must Have)
- Creating, optimizing, and managing PPC campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads etc.
- Monitor campaign performance and suggest adjustments to maximize ROI.
- Conduct keyword research and audience analysis for targeting.
- Prepare performance reports and provide actionable insights.
- Always on the look out for new PPC techniques and algorithms for better ROAS.
2. Content Writing and Search Engine Optimization
- Create high-quality, engaging, and SEO-friendly content, including blogs, articles, website copy, and email campaigns.
- Collaborate with the marketing team to develop content ideas and editorial calendars.
- Proofread and edit content for clarity, tone, and adherence to brand guidelines.
- Research and incorporate trending topics relevant to our industry.
- Perform on-page and off-page SEO tasks, including keyword research, meta tag optimization, backlink building, and technical SEO audits.
- Optimize website content and structure to improve organic search rankings.
- Analyze SEO performance using tools like Google Analytics, SEMrush, or Ahrefs and recommend improvements.
- Stay updated with SEO trends and algorithm changes.
Qualifications & Skills
We're looking for someone who is passionate about digital marketing, creative, and eager to learn.
Required Skills:
- Good knowledge of PPC platforms such as Google, Facebook, Pinterest Ads.
- Familiarity with SEO techniques and tools (e.g., Google Analytics, SEMrush, or Ahrefs).
- Strong written communication skills with the ability to create compelling content.
- Basic understanding of marketing analytics and performance metrics.
- Proficiency in English Content Writing
