About LeadRoad
Over 200 companies and 600+ sales leaders, marketers, and founders trust LeadRoad to drive revenue, fill pipelines, and book sales-ready meetings that matter. We're a 5-year-old startup powered by a lean, growth-driven team that thrives on creativity, speed, and results.
Role Description
We are looking for a results-driven PPC Specialist who will be responsible for planning, executing, and optimizing paid advertising campaigns across Google Ads and LinkedIn Ads. The ideal candidate should have a strong analytical mindset, hands-on campaign experience, and a performance-first approach.
Work Details:
- Position: PPC Specialist (Google Ads & LinkedIn Ads)
- Type: Full-Time (On-Site, Nagpur)
- Salary: [ 4,00,000 CTC - 5,00,000 CTC ] based on field experience
- Start Date: Immediate
- Time: [ 9:30AM - 6:30PM ]
What You'll Do:
Google Ads (Search, Display, YouTube):
- Plan, launch, and manage campaigns across Search, Display, YouTube & Performance Max
- Conduct keyword research, intent mapping & competitor analysis
- Write and optimize high-converting ad copies aligned with funnel stages
- Optimize for CPC, CTR, Quality Score, conversions & ROI
- Manage conversion tracking, bidding strategies, and negative keywords
- Run A/B tests (ads, landing pages, bidding) to improve performance
- Execute remarketing/retargeting campaigns to re-engage users
LinkedIn Ads:
- Plan and execute B2B campaigns using Lead Gen Forms, Sponsored Content, Message & Video Ads
- Target audiences based on job roles, industry, company size & seniority
- Create high-converting creatives and messaging for decision-makers
- Optimize for CPL, lead quality & conversion rates
- Continuously test audiences, creatives & offers
- Manage budgets and bidding strategies
- Align campaigns with sales to drive sales-qualified leads (SQLs)
- Analyze performance to improve lead quality over quantity
Required Skills & Qualifications:
- Proven experience managing Google Ads and LinkedIn Ads campaigns (must-have)
- Strong understanding of B2B lead generation funnels
- Expertise in campaign structure, targeting, and optimization techniques
- Hands-on experience with conversion tracking and analytics tools
- Strong analytical mindset with data-driven decision-making ability
- Excellent communication and reporting skills
Nice to have:
- Experience with retargeting and remarketing campaigns
- Familiarity with tools like Google Tag Manager, HubSpot, or CRM integrations
- Understanding of SaaS/B2B marketing ecosystem
Why Join LeadRoad:
- Work directly with the Founder and be part of LeadRoad's growth strategy.
- Gain hands-on experience in end-to-end B2B marketing campaigns.
- Ownership of projects and room to experiment with new ideas.
- Fast-paced, learning-first environment with real impact.
